PRNewsWire Announces 2012 EARNIES award Nominees

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Okay, it’s hardly worthy of the SuperBowl or GRAMMYS hype. 

But in the humble, quiet and kick-ass world of social media online communities, PRNewswire recently announced finalists in multiple categories for its inaugural EARNIES awards via Agility@work on Twitter, LinkedIn and Facebook.

It’s an honor to share with you I was selected as one of 3 Finalists for the We Can’t Believe that Worked! category. The other two entries are also showcased in the voting polls, and you can Choose Me over them by clicking on the link below:

Byron Fernandez, PR/marketing campaign during job search

Voting will be open to the public until Valentines Day this year, so spread the Love — and Thanks Again for your continued loyalty, encouragement and support through the years. As I’ve said before, I’ve been truly blessed to have incredible support from the Best in the Business: friends, family, colleagues — and fans.

Let’s show St. Jude Hospital, Michigan m3 and them big brands who “the Man” REALLY is on and offline, and what we can do with the power of our collective individual networks and communities!

PR public relations Earned media PRNewswire Fame Agilityatwork

"There is nothing like Earned Media" - Tyler Orchard

Results for the EARNIES will be published Thursday, February 16th. For live updates and activity, you can also follow @AgilityAtWork on Twitter to join the conversation – and put agile engagement to work for you, too.

Special thanks to the following individuals for moderating this community:

Sarah Skerik, VP of social media at PRNewswire

Amanda Hicken, Senior editor at PRNewswire

David Armano, Executive VP at EdelmanDigital

RELATED LINKS

PR Newswire: Vote for Your Favorite EARNIES Finalists

The Evolution of PR Webinar with PRNewswire (and other Halloween Oo de Lally) 

Flight of the Inbound Marketing Agency: Rimsky-Korsakov, Rachmaninoff and Paul Roetzer Lend New Meaning to the Word Buzz

Inbound Marketing Lessons from SuperBowl Advertisers

What’s Happened to PR? No More Unicorns and Rainbows

This post will likely anger a few people, and for that I am prepared. After all, this is a community I am devoted to, regardless of whether or not I agree with the practices I’ve been seeing lately.

But rather than continue with a laundry list of grievances myself and presumably countless other prospective job candidates, partners and customers have experienced or observed in traditional PR and marketing, I’ll just keep it short and sweet:

What’s happened to PR?

To speak quite plainly, it sucks.

Whatever happened to the art of professional courtesy or follow-up? Of gracing a job candidate or prospective partner, client with the decency of a simple yes, or no?

But nothing? I don’t care if you’re Edelman or an obscure firm out in Alaska, a newfangled response (positive or negative) is still better than leaving people hanging.

That’s just impolite.

More importantly, from a branding perspective, why give people reason to question or speculate? As Dan Zarrella discussed in yesterday’s Guinness-World record setting webinar The Science of Social Media:

“Don’t let information voids spread around your brand” (especially in a time of crises, but I’d argue anytime) … “Find out what they want to know and give them that info.”

None of these sentiments should be new to practitioners, nor anyone with proper business acumen.

Allow me the presumption of speaking for purportedly naive, overly-zealous job seekers, students and workers my age:

We’d just appreciate the courtesy of a response, especially when we’ve taken the time to write a cover-letter, send resumes and consult with those in our network about matching our skills to your position.

Perhaps we weren’t the right fit (clearly, since you promised to get back and never did). Perhaps we wonder: if this is the way a company treats people who are not even inside its doors or on its payroll, how is it treating those that are?

Where is the accountability that everyone whines about nowadays? Perhaps Gen XY’s passion is impatient, entitled, overbearing, yada yada — but at least we still dare to show it.

It’s about heart, and we’ve got a lot of it.

Where’s yours? If you’re waiting for us to stop, to relent, you’ve only added insult to injury by underestimating our resolve. In business and in life, what you don’t say often resonates more than what you do. (Classic omission paradox).

We will continue to show initiative and the nerve to call out the injustice of impotent and cynical leadership, regardless of where it’s taking place (and especially when it’s among our own).

Until there is change, people will continue to suffer. That does not exclude those who work hard. It does not exclude those who have earned degrees, internships, have families, mortgages, student debt…list goes on.

I’m not saying there aren’t brilliant PR and marketing firms out there. In fact, many tech-savvy firms are integrating, acquiring and growing exponentially. These firms know how to wow and delight their people, from the inside out.

These firms are the ones willing to lead by example, and advise others who are still attempting to do new things with outdated and irrelevant strategies, techniques and approaches.

Here’s hoping PR folks will learn now — before it’s too late.

What really grinds your gears about the state of PR and business (or political) leadership today? Would love to hear your thoughts on this.

RELATED LINKS

Gini Dietrich, Spin Sucks >> PR Pros: Stop Treating Bloggers Like Second-Class Media

Paul Roetzer, PR 20/20 >> Death of the Traditional Marketing Agency

Amber Naslund, Brass Tack Thinking >> 5 Reminders for Social Media Job Candidates

Back to School: Content and Blogging with Mack Collier and Ann Handley

Rounding up a week of techgeek firsts, I only have one thing to say: feels good to be taking classes again  

  • First webinar and demo on Small Business Lead Generation Optimization with Adam Mavrikos, Sales Manager at HubSpot
  • Weekly Marketing Update on HubSpot live TV, hosted by Brian Whalley and Samantha Coren from Student Advisor

Via IMU’s first assignment here are 3 main takeaways from the video and intro course:

1. Blogs do not have an expiration date. Either you have the time or you don’t, and if you don’t commit for the long-term you probably shouldn’t start.

2. Passion – If you are passionate about your ability to write and create, your brand and everything in between will thrive. But you have to commit the time, resources and energy — or you’ll flounder, let the blog die and ultimately let your users, readers and followers down.

3. Navigation – Keep your blog or website neat, clean and easily navigable. Each touch point should be easy to find, and as Joe Pulizzi recently said, all points should connect. Consider how each touch point will create value and position itself as a resource for your readers.

RELATED LINKS

Joe Pulizzi >> Like It or Not, Your Content Marketing is Channel Agnostic

Dan Holowack >> TwitSprout, Data and Analytics and personal blog

Tony Ramos >> Powerpoint Design, the Presentationist