Lou Holtz, Hendrix and the Prince of Egypt on Attitude: Just Believe

Admonitions from Lou Holtz in my Twitter stream jarred me out of a summer haze (not that kind, deviants…) this morning:

Ability is what you are capable of.

Motivation determines what you do.

Attitude determines how well you do it.

Admittedly, I’ve had a chip on my shoulder lately. Too often it’s easy to gripe about perceived injustice, lack of appreciation or acknowledgement from friends, family and in the workplace.

Even if said sentiments are valid, I’ve come to realize it’s just wasted time, space and energy.

As with forgiveness, happiness is a choice. It’s a gift we give ourselves.

Again, as mentioned in previous posts: the world doesn’t care if you have a degree, nor how hard you may have worked for it.

The world doesn’t care if you’re grossly underpaid, overqualified, under-qualified or entitled. If you have a dissertation, 14K grill like Lil Wayne, 10-foot spoiler on a tiny sedan or more bling than the polar ice caps.

But the world might care if you care. Might believe if you believe. 

How many times, mornings…

Days.

Weeks.

Months does it get increasingly harder to wake up ready and willing to face whatever’s next?

To extricate ourselves from our own self-pity, helpless-complex or demoralizing slumps and quietly say:

I’ll try again.

I’ll be better.

And not for anyone else but me.

And with that perspective the nerve and renewed desire to lighten someone else’s load, too…

That’s commitment. That’s selflessness from selfishness. Cynics might dismiss as antiquated, but experience seems to say that forgiving yourself usually precedes forgiving others.

As Daniel Deronda said, it’s about using your unhappiness to help you see other peoples’ pain. 

One of my favorite flicks is the story of John Nash, the mathematics savant from West Virginia played by Russell Crowe in A Beautiful Mind, which garnered 4 Academy awards (including Best Picture) in 2001.  

One scene that particularly resonated with me depicts a young, salient and blisteringly impatient Nash witnessing a “pen ceremony” (where faculty present their pens in honoring and welcoming a distinguished member).

Though not an official rite of passage at Princeton, the reel goes on to Nash’s professor asking, ‘What do you see?’ Nash replies, “Recognition.”

Shaking his head, the professor elucidates him: Accomplishment.

So often we miss the mark because we’re too focused on the mark, rather than our motives and the process of getting there. Perhaps the hardest part is recognizing when perspective’s lost, where we might have veered off-course in our attempts to control where we’re headed.

The notion of a journey, not a destination. The notion of being present, and slowing down to embrace the moment for what it is.

Granted, nothing worthwhile comes without a cost. I’ve learned that the most rewarding and enriching experiences have also stretched me the most.

Have hurt the most. Have disappointed the most. But man you stretch — and that’s what truly matters.

My first annual review post-college is this month, a part-time gig at a humble, locally-owned business in the town where I attended university. Perhaps the title and the prestige aren’t there, but at some point the world doesn’t seem to care a whole lot about that either.

Rather than dwelling on the fact that friends, family and loved ones are thousands of miles away out West and scattered across the globe, I’ve learned in the past few years to focus on making the best of the people, places and time that are in front of me.

To check my attitude, and willingness to make someone’s life a little easier. To accept the only guarantee I know so far: change is consistent.

Upcoming Footloose ( ahem — remake) dude Kenny Wormald‘s onto something:

If you’re true to yourself and you work hard, and treat people with respect you will Grow… 

RELATED LINKS

Dan Waldschmidt >> Why Believing is the New Selling

Spin Sucks >> Seven Habits to Change the Perception of PR

Anthony Iannarino (new site looks great) >> Unlearning Learned Helplessness

Joe Pulizzi, Content Marketing Institute >> PR and Fighting the Content Marketing Battle Within

 

 

Inaugural HubSpot User Group (HUG) comes to Cleveland

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CLEVELAND – A highlight of the summer and excellent segue for Junta 42’s upcoming inaugural Content Marketing World in September, good food, fun and company was shared by all at the first HubSpot User Group (HUG) meetup hosted by PR 20/20 in Cleveland’s historic Caxton Building.

Making the rounds through the 7th-floor loft inspired by Paul Roetzer’s vision and his wife Cheryl, a gifted local artist, the usual inbound buzz could be heard over the lounge music, sights and smells of veggie/fruit trays, shrimp cocktail, buffalo chicken dip, guacamole and other refreshments: value, content, agencies, outsourcing, in-house, lead generation, blogging, PR, marketing, ecosystems … hacking and hackers?!? (Never a dull moment when Susie Sharp’s in town!).

Aside from customary shenanigans with Lake Erie Moose and Ohio Blogging Association friends, HubSpot inbound partners from Lorain Websites and some fresh faces also shared their success stories with inbound marketing campaigns, as well as brief histories of their PR and business backgrounds.

In addition to celebrating Content Marketing World with friends from Junta42 Joe Pulizzi, Pam Kozelka and Joe Kalinowski, Paul also shared with us further details about his debut book through WILEY, The Marketing Agency BluePrint due in early December. Techies get ready: expect some Matt Cutts and Steve Jobs influence.

Roetzer will also be the opening speaker for HUG Boston in September, as an early adopter of the Value-Added Reseller (VAR) program and testimonial for how a PR firm can transform into an inbound phenomenon: In the last four years, PR 20/20 has grown from 4 employees to 10 with 467% revenue. 

Special thanks to all who attended, and congratulations once again to everyone on their PR, content and inbound achievements. As Paul said in Rise of the Inbound Marketing Agency, it truly is an amazing time to be a marketer. 

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*Photos courtesy of Susie Sharp, Lake Erie Moose Society and Morand Architects, Inc.

RELATED LINKS

HubSpot: Internet Marketing Vision

Paul Roetzer: An Idea, A Book and An Opportunity for Change

Joe Pulizzi: Content Marketing World 2011

Lorain Websites: Inbound Marketing, HubSpot partners

Global Reflection: Finding Value from Facebook Insights and Bit.ly

So far the greatest value I’ve gleaned from having a Facebook page and using bit.ly (a link shortening application) across channels has been through the insights both provide in terms of statistics, metrics and demographics. 

Though Facebook is a bit more linear, with mainly X, Y tables and bar graphs, I love how visual bit.ly is, with its pie charts and use of color palettes to represent different metrics.

Here are some of the most revealing stats so far, beginning with Facebook page Insights:

  • Of the 1,023 users who “Like” (formerly “fanned”) the page, 52% are women
  • Of that 52%, 47% comprise women ages 18-34 
  • Of the remaining 38% male population, 92% comprise men ages 18-34
  • The rate of monthly active users has reached 2,660 — an increase of 241% 

My favorite metric? The countries section, where Insights breaks down my sphere of influence with users across the globe.

According to Facebook and bit.ly, I reach users in 69 countries including the United States (pre-Google+) :

Canada, Germany, France, the United Kingdom, Finland, Hong Kong, Columbia, Italy, Mexico, Australia, Spain, Macedonia, Saint Kitts and Nevis, Dominican Republic, Israel, South Korea, the Republic of Korea, Brazil, Malaysia, the Netherlands, Norway, Kyrgyzstan, New Zealand, India, Aruba, the Bahamas, Austria, Switzerland, Japan, Denmark, Czech Republic, Argentina, Saudi Arabia, Turkey, Jordan, Bosnia/Herzegovina, Portugal, Serbia, Paraguay, Peru, the Phillipines, Costa Rica, Ireland, Russia, Indonesia, Egypt, South Africa and Singapore.

Fathered or fatherless (some of us both), we are all connected. Experience precedes belief.

Though most of you may not be over for a beer and bedtime story, or to help move my couch anytime soon, I’m encouraged and humbled by the idea that we’re all here.

Alive.

Able to live in such a way that others are better for having known us, no matter how brief or seemingly trivial.

That’s powerful.  

Fresh-off a whirlwind month of Google+, Spotify, tweetups, the finale of Harry Potter (does an early screening and seeing it twice since the weekend make me a geek? Lol)

and finishing the book Joe Pulizzi gave me at the last Cleveland social media workshop, I’ve mulled around  two lessons.  Though not particularly profound, from the most basic, human element I can only err in potential:

1) Love

The overarching theme of the Harry Potter series and Pulizzi’s Get Content, Get Customers is love. 

To summarize, remember it is not the biggest, fastest, smartest or strongest that wins in the end.

It’s the one with the most heart. 

2) Motive: As John Maxwell (I momentarily had to recover from a schoolboy, star-struck moment when he followed me on Twitter) said in the Journey from Success to Significance, the right motive keeps you from manipulating others. 

Essentially: Power, fame/notoriety and all the glitz or glamour wealth can buy means nothing if you are not led by Love.

If at the end of the day, your heart and mind has no sanctuary, no one else to share in your joy (and grief), what was the point?

For whom, how — why did you get out of bed every morning? If you have nothing left to fight for other than yourself, you’re not really living yet — least of all flourishing.

Some are content to survive. Others will work hard and give their all, and with enough commitment, persistence, faith and a wee-bit of fortune earn the privilege to thrive.  

It is not a right, not a guarantee. Once again, we are not entitled to anything apart from a good attitude, hefty dose of humility, accountability to ourselves (and others)…and hard work.

On a consistent basis.

I’m beginning to see what Tim Ferriss and Guy Kawasaki mean when they say to Give so much that it feels uncomfortable.

I’d add hurts or awkward to those sentiments, too. Pride doesn’t mix well with love or compassion.

And as Forrest said so well in his endearingly glib way:

That’s all I have to say about that.