I am so tired of hearing about social media.
Chanting social media over and over again does not generate qualified leads, nor convert prospects into customers any more than the incantation jobs, jobs of the current Administration puts people back to work.
Those that don’t quite see the bigger picture remind me of the valiant but somehow vapid Occupy Wallers out there: yes, we know you’re sitting around waiting for change
I’m back in high school, in AP Language or Lit and the million-dollar question hasn’t changed: So what? What does said passage, story mean? What’s the takeaway? What now?
Without vision, purpose and a clear understanding of what you want and the sacrifices you will have to make to get there, how can you come up with viable solutions that motivate others to take action?
Social media, for the umpteenth time, is only a tool. A means to achieving an end. Those with a hybrid, integrated approach view SM as a single piece of the marketing mix.
Social media and great content are only the beginning. How will you share? Who will you share it with? Why? When? Yada yada.
Though I have quite a few, this is one of my favorite passages from Paul Roetzer’s release of chapter 2 from his upcoming Wiley book, The Marketing Agency Blueprint:
Content should be crafted for visitors, but optimized for search engines.
Rand Fishkin, main man of SEO, recently shared this. And as always, it is nasty. And timely.