Inaugural HubSpot User Group (HUG) comes to Cleveland

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CLEVELAND – A highlight of the summer and excellent segue for Junta 42’s upcoming inaugural Content Marketing World in September, good food, fun and company was shared by all at the first HubSpot User Group (HUG) meetup hosted by PR 20/20 in Cleveland’s historic Caxton Building.

Making the rounds through the 7th-floor loft inspired by Paul Roetzer’s vision and his wife Cheryl, a gifted local artist, the usual inbound buzz could be heard over the lounge music, sights and smells of veggie/fruit trays, shrimp cocktail, buffalo chicken dip, guacamole and other refreshments: value, content, agencies, outsourcing, in-house, lead generation, blogging, PR, marketing, ecosystems … hacking and hackers?!? (Never a dull moment when Susie Sharp’s in town!).

Aside from customary shenanigans with Lake Erie Moose and Ohio Blogging Association friends, HubSpot inbound partners from Lorain Websites and some fresh faces also shared their success stories with inbound marketing campaigns, as well as brief histories of their PR and business backgrounds.

In addition to celebrating Content Marketing World with friends from Junta42 Joe Pulizzi, Pam Kozelka and Joe Kalinowski, Paul also shared with us further details about his debut book through WILEY, The Marketing Agency BluePrint due in early December. Techies get ready: expect some Matt Cutts and Steve Jobs influence.

Roetzer will also be the opening speaker for HUG Boston in September, as an early adopter of the Value-Added Reseller (VAR) program and testimonial for how a PR firm can transform into an inbound phenomenon: In the last four years, PR 20/20 has grown from 4 employees to 10 with 467% revenue. 

Special thanks to all who attended, and congratulations once again to everyone on their PR, content and inbound achievements. As Paul said in Rise of the Inbound Marketing Agency, it truly is an amazing time to be a marketer. 

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*Photos courtesy of Susie Sharp, Lake Erie Moose Society and Morand Architects, Inc.

RELATED LINKS

HubSpot: Internet Marketing Vision

Paul Roetzer: An Idea, A Book and An Opportunity for Change

Joe Pulizzi: Content Marketing World 2011

Lorain Websites: Inbound Marketing, HubSpot partners

Ohio Blogging Association Antlers Up with the Lake Erie Moose Society

CLEVELAND  – A guy named John Muir once said ““In every walk with nature one receives far more than he seeks…the mountains are calling and I must go.”

Laugh if you want, but growing up with summer cabins in Cape Cod and vacationing in the wilderness of the Algonquin, 1000 Islands and Grants Pass, Oregon;

I (unsurprisingly) had a bit more time to graze with the rogue moose (which, according to Wikipedia, has no plural form) of the group than my colleague, friend and fellow university alumni, Alicia Hansen (her recap here >> Poise in Parma: OBA Cleveland June Blogger Meet Up with Lake Erie Moose Society).

But, being the Genteel elk that I am, I bought her off with a glass of riesling to toast our recent collaboration over Mozart, Mothers and Mashable. Gentleman, take note: what better way to a woman’s heart than wine? Nothing, that’s who (other than pitchers of Labatts), says this young Bucc (pun intended a la SYTYCD, UrbanDictionary lingo).

Cleveland society University Circle blogging bloggers Byron Fernandez John Muir

Photo courtesy of Alicia Hansen and the Ohio Blogging Association

I digress, again. Started dreaming of kayaks and canoes, fishing, tetherball, base-jumping and King of the Raft (on a wooden platform out in the middle of the lake in Combermere, Ontario…I was the smallest and quickest kid out there: which meant King had nothing to do with brute size or strength lol. In fact, the biggest guys were the easiest).

ohio blogging association OBA Cleveland University Circle

Courtesy of Alicia Hansen and the Ohio Blogging Association

Tangent over.

A highlight for me was the opportunity to chat with two ladies from the recent workshop with Joe Pulizzi at Hyland Software, Heidi Cool and Susie Sharp. Naturally, I was fascinated with their deep knowledge of the technical aspects of blogging, content marketing and social media.

All the new phrases being thrown around throughout the night were also pretty jazzy: Dream Host and Blue Host, which Cool finds more valuable than Go Daddy (emphasizing the distinction between domain registering –Go Daddy — and domain hosting through Dream or Blue).

Seems that bloggers continue to define and explore more efficient and effective resources based on the goals they set out to accomplish as individuals and businesses, and the same can be said in content marketing, which we touched upon at the last meetup:

  • Who is your audience?
  • What do you want them to do? (Calls to action – this is not a passive undertaking)
  • What are your goals and objectives (not limited to sales/financial…what is your return-on-objective [ROO]?)
  • How do you define and measure success? 

Ironically both women recommended a joint called Shaker Launch House in town, which I’ll certainly have a Look At soon.

Which begs the question: what are you Looking At this summer?