Gunther Sonnenfeld on Gladwell, GaGa and Organic Communities

As I continue down the rabbit hole that is Google+, it’s been exhilarating to connect with some of the thinkers, writers, bloggers and storytellers in my social networks, mainly Twitter and Facebook, but also from Quora, LinkedIn and Klout.

One of my favorite bloggers is Gunther Sonnenfeld (@goonth), the author of ThinkState and (any surprise here?) also a native of Southern California.

Though I’ve yet to break through the soundwaves of his 4k strong Twitter following, he added me back on Google+ circles. Geeked :)

We’re all like this. Who inspires you (other than yourself)? Who invigorates, challenges and amps you up for the day, week, month? The lovebuzz and insights we get from this is nothing short of a ripple that flows outward. At quantum levels, as Zian Silverwolf likes to put it.

So cool.   

Among many things, Gunther mentions observations on the direction of community and social interactions, in life and online. Storytelling, Gladwell, passion, organic references…and of course, GaGa.

Obviously this was my favorite part:

The Lady Gaga Misnomer (the truth about “superfandom”).

” Speaking of meaningful action… At breakfast this morning, a friend and colleague of mine shared a great story about the phenomenon that is Lady Gaga. He had been talking with her manager at a dinner party, who said that amid the 32 million plus fans she has acquired in her young career, only 60 – that’s right, SIX-ZERO – are her real fans, her “superfans”, who make or break her career and its respective paths. They essentially do all the talking, all the doing and all the marketing for her. This might not be entirely surprising when we think about how careers, especially in music, are so easily made and destroyed. But perhaps there is something far more kinetic in this equation, which is the idea that influence is borne from an intention so strong, a passion so alive, that what springs from it cannot be stopped. It can’t be confined to words. More importantly, it defines the path of the ordained. Lady Gaga is just a woman who had an imagination and a heart bigger than her own self — she played the role of a superstar, an inspirational icon, even when she was only performing for audiences of 30. Imagine what would happen if we were all influenced in the same way… If we all conveyed the emotion she does through her work (whether you like it or not…) and through those she so profoundly influences. “

Basically, it’s pretty simple for the Gags and those who “get it” »

” Being provocative is not just about getting peoples’ attention.

It’s about saying something that affects people in a real way — and a positive way… “


Gunther Sonnenfeld >> The Future Now of Influence

Necessary GaGa Masterclass Comes to American Idol

The Convergence of Art and Technology: Google goes GaGa 

5 Reasons Why to Avoid being NonPlussed by Google+


First, I’d like to thank PR dame Gini Dietrich for ending a slew of misfortune (misfires?). I’m wondering if it was because I never used Gmail…my primary email account since 2004 has been Hotmail, which I love.

But invites to play on what is being lauded the new and next social network (most of us unconvinced but still having fun) were in vain, mainly because the project is still in test-drive.

So I updated my Gmail account information, and presto! Was ready to roll.

One of the first viral vids that streamed in could not have been more appropriate, and I couldn’t help but head-bang to the beat of Katy Perry’s Last Friday Night (TGIF) — think Rebecca Black’s been replaced — with the help of familiar cats Keenan Cahill and Darren Criss:

I’ve noticed there’s a bit of perplexity mired in all the buzz surrounding the project, so I’ve compiled a few ideas and pointers as we continue along the field trial (love how John Falchetto put it >> “We’re just the crash-test dummies…” (What the Heck is Google+?).

1. Have fun – As early adopters of Facebook, remember how cool it was just jumping in and discovering long-lost relatives, friends and colleagues? Nothing different here. Format, visual, etc. changes, but creativity and inspiration does not. Bring back that impish, puckish play and you’ll start to see how much of a hoot it is.

As Mark Twain put it: “The most interesting information comes from children, for they tell all they know and then stop.”

2. Check out Circles  – Similar to compiling lists on Twitter, Klout and Facebook, you can start to organize your social circles accordingly. Being the narcissistic, career-obsessed maven that I am, I only added one circle for the colleagues/contacts I engage with most frequently across social media channels.

3. Take the virtual tour. I strongly recommend this whether you’ve climbed aboard or not. The demo’s simple, really graphic/visual and gives you an idea of how to start clicking-away and organizing thoughts on how you will interface with the program. Tutorial here >> Google+ Project

4. Be vigilant – The notion of spammers, bots and viruses is all pretty familiar to us by now. One of the reasons we’re here is because quality, transparency and trust is increasingly difficult to replicate, automate or buy. If you don’t know the person, contact or business personally (in real-time), it’s unnecessary, uncouth and unsafe to reflect otherwise online. Use tact and be more persnickety about who you connect with than you might have been in the past.

Seth Godin nails it on the head: Influence ≠ Popularity (What’s the Point of Popular?)

5. Be genuine – Organic, earned credibility and expertise seems to be pretty valuable to Google, and they’re rewarding those who respect and honor the rules of its social and search algorithms. If this doesn’t appeal to you then get out of the game — the great Oz of Google and Facebook wields far greater intelligence and consciousness than any of us could ever dream of, so don’t be a tool.

Plain and simple?


How to Lose Credibility in Less Than A Minute: Netiquette 101


Social media thrives on our voyeuristic tendencies. Granted. However, the intriguing part of it all is how readily entertaining, amusing, perplexing –and sometimes just plain creepy peoples’ behavior can be when granted apparent Sanctuary behind the smokescreen of their computer.

Here are a few peculiar practices I’ve observed that truly grind peoples’ gears:

1. Flooding Someone’s News Feed: If I do not know you or we are not actually friends in reality (or any other public realm for that matter), why the incessant requests, comments, Likes or follows (stalk much?). And why/how are we connected? Expecting engagement from a stranger is rather strange. Pun intended.

2. Goodbye: Ahh, the proverbial Unfriend; Unfollow. It is infantile to blithely assume your actions are separate and inconsequential to the motive/s behind someone click-deleting you. I’m curious to see if this year’s AP Stylebook will include Unfollow in the Social Media section.

3. Delusion: Some people truly are enamored with the sound of their own voice. Case in point: spectacularly tone-deaf American idol auditioners. The question is, what are you saying, how are you saying it, and who is your intended audience? Can and are they listening?

4. Spamming: Blowing up someone’s Facebook with Farmville requests or poking them like it’s your job is an excellent way to make their blood boil. Users will assume you are either a robot or spammer and run for the hills. (After reporting and/or blocking you).

5. Uncharismatic, Uninspiring, Ungrateful: Automatic DMs (direct messages) or follows on Twitter are impersonal and slovenly. Are you even reading others’ handles or profiles?  Clearly you are either too important or complacent to trifle with the arduous task of sending a thank you or one-liner personal note.

6. Me, Myself and I: Shameless self-promotion, reposting last year’s article 200 times in 2 minutes and irrelevant oversharing will either make people laugh or unequivocally infuriated.  They’ll just move to another, less self-absorbed sandbox.

7. Follows: It’s okay not to follow someone when they follow you, and usually it’s not personal. But loftily ignoring frequent attempts from students or others reaching out to create or simply learn from/with you is just rude and unnecessary.

What do you think? Feel free to vote in the first poll on here below:

Related articles:

Mashable >> 10 Dos and Dont’s for Brands on Twitter

Spin Sucks >>  Social Media Dos and Don’ts

Mitch Joel >> How To Be a Social Media Jerk