PulseBeat and Personal Blog Update

I miss you guys. 

As chief content officer over at our agency, Structure Marketing; I’ve been patrolling waters over at the new gig now.

Our rebrand/launch is going swimmingly, and at some point I know I’ll be around a bit more.

marine biology nat geo national geographic great white shark ocean

Ruh-Roh

Lots brewin’ though – plans for some pretty nasty ass guest posts on here and our agency’s blog underway, from Australia to Toronto, Chicago, SanFran and back again.

Global community doesn’t change, just the sites or blogs we’re on (sometimes).

Speaking of, if you are interested in guest posts either on here or our agency site, DM me on Twitter or reach me via the Contact section included here.

Here’s a few of the things we’ve been up to since the New Year:

PulseBeat: Week in Review >> The Cowardly Lion, Don Draper on Facebook Timeline, SpinSucks community and Writer’s Block round up this week’s industry buzz

7 Call to Action Marketing Tips for Inbound Marketers Our founder and CEO, Keith Gutierrez shares a bit of SEO wizardry for HubSpotters and inbound marketing lead-nurturing campaigns

Real-Time Marketing and Why SOPA Failed: Liberate, Don’t Limit Us Our reflection on MLK Day, SOPA’s demise — and visit with the King of Pop

Social Media Marketing Paradox: Why We’d Rather Search than Say No Through the Hourglass: My Thoughts on Better Time-Management

Lou Holtz, Hendrix and the Prince of Egypt on Attitude: Just Believe

Admonitions from Lou Holtz in my Twitter stream jarred me out of a summer haze (not that kind, deviants…) this morning:

Ability is what you are capable of.

Motivation determines what you do.

Attitude determines how well you do it.

Admittedly, I’ve had a chip on my shoulder lately. Too often it’s easy to gripe about perceived injustice, lack of appreciation or acknowledgement from friends, family and in the workplace.

Even if said sentiments are valid, I’ve come to realize it’s just wasted time, space and energy.

As with forgiveness, happiness is a choice. It’s a gift we give ourselves.

Again, as mentioned in previous posts: the world doesn’t care if you have a degree, nor how hard you may have worked for it.

The world doesn’t care if you’re grossly underpaid, overqualified, under-qualified or entitled. If you have a dissertation, 14K grill like Lil Wayne, 10-foot spoiler on a tiny sedan or more bling than the polar ice caps.

But the world might care if you care. Might believe if you believe. 

How many times, mornings…

Days.

Weeks.

Months does it get increasingly harder to wake up ready and willing to face whatever’s next?

To extricate ourselves from our own self-pity, helpless-complex or demoralizing slumps and quietly say:

I’ll try again.

I’ll be better.

And not for anyone else but me.

And with that perspective the nerve and renewed desire to lighten someone else’s load, too…

That’s commitment. That’s selflessness from selfishness. Cynics might dismiss as antiquated, but experience seems to say that forgiving yourself usually precedes forgiving others.

As Daniel Deronda said, it’s about using your unhappiness to help you see other peoples’ pain. 

One of my favorite flicks is the story of John Nash, the mathematics savant from West Virginia played by Russell Crowe in A Beautiful Mind, which garnered 4 Academy awards (including Best Picture) in 2001.  

One scene that particularly resonated with me depicts a young, salient and blisteringly impatient Nash witnessing a “pen ceremony” (where faculty present their pens in honoring and welcoming a distinguished member).

Though not an official rite of passage at Princeton, the reel goes on to Nash’s professor asking, ‘What do you see?’ Nash replies, “Recognition.”

Shaking his head, the professor elucidates him: Accomplishment.

So often we miss the mark because we’re too focused on the mark, rather than our motives and the process of getting there. Perhaps the hardest part is recognizing when perspective’s lost, where we might have veered off-course in our attempts to control where we’re headed.

The notion of a journey, not a destination. The notion of being present, and slowing down to embrace the moment for what it is.

Granted, nothing worthwhile comes without a cost. I’ve learned that the most rewarding and enriching experiences have also stretched me the most.

Have hurt the most. Have disappointed the most. But man you stretch — and that’s what truly matters.

My first annual review post-college is this month, a part-time gig at a humble, locally-owned business in the town where I attended university. Perhaps the title and the prestige aren’t there, but at some point the world doesn’t seem to care a whole lot about that either.

Rather than dwelling on the fact that friends, family and loved ones are thousands of miles away out West and scattered across the globe, I’ve learned in the past few years to focus on making the best of the people, places and time that are in front of me.

To check my attitude, and willingness to make someone’s life a little easier. To accept the only guarantee I know so far: change is consistent.

Upcoming Footloose ( ahem — remake) dude Kenny Wormald‘s onto something:

If you’re true to yourself and you work hard, and treat people with respect you will Grow… 

RELATED LINKS

Dan Waldschmidt >> Why Believing is the New Selling

Spin Sucks >> Seven Habits to Change the Perception of PR

Anthony Iannarino (new site looks great) >> Unlearning Learned Helplessness

Joe Pulizzi, Content Marketing Institute >> PR and Fighting the Content Marketing Battle Within

 

 

Ohio Blogging Association Antlers Up with the Lake Erie Moose Society

CLEVELAND  – A guy named John Muir once said ““In every walk with nature one receives far more than he seeks…the mountains are calling and I must go.”

Laugh if you want, but growing up with summer cabins in Cape Cod and vacationing in the wilderness of the Algonquin, 1000 Islands and Grants Pass, Oregon;

I (unsurprisingly) had a bit more time to graze with the rogue moose (which, according to Wikipedia, has no plural form) of the group than my colleague, friend and fellow university alumni, Alicia Hansen (her recap here >> Poise in Parma: OBA Cleveland June Blogger Meet Up with Lake Erie Moose Society).

But, being the Genteel elk that I am, I bought her off with a glass of riesling to toast our recent collaboration over Mozart, Mothers and Mashable. Gentleman, take note: what better way to a woman’s heart than wine? Nothing, that’s who (other than pitchers of Labatts), says this young Bucc (pun intended a la SYTYCD, UrbanDictionary lingo).

Cleveland society University Circle blogging bloggers Byron Fernandez John Muir

Photo courtesy of Alicia Hansen and the Ohio Blogging Association

I digress, again. Started dreaming of kayaks and canoes, fishing, tetherball, base-jumping and King of the Raft (on a wooden platform out in the middle of the lake in Combermere, Ontario…I was the smallest and quickest kid out there: which meant King had nothing to do with brute size or strength lol. In fact, the biggest guys were the easiest).

ohio blogging association OBA Cleveland University Circle

Courtesy of Alicia Hansen and the Ohio Blogging Association

Tangent over.

A highlight for me was the opportunity to chat with two ladies from the recent workshop with Joe Pulizzi at Hyland Software, Heidi Cool and Susie Sharp. Naturally, I was fascinated with their deep knowledge of the technical aspects of blogging, content marketing and social media.

All the new phrases being thrown around throughout the night were also pretty jazzy: Dream Host and Blue Host, which Cool finds more valuable than Go Daddy (emphasizing the distinction between domain registering –Go Daddy — and domain hosting through Dream or Blue).

Seems that bloggers continue to define and explore more efficient and effective resources based on the goals they set out to accomplish as individuals and businesses, and the same can be said in content marketing, which we touched upon at the last meetup:

  • Who is your audience?
  • What do you want them to do? (Calls to action – this is not a passive undertaking)
  • What are your goals and objectives (not limited to sales/financial…what is your return-on-objective [ROO]?)
  • How do you define and measure success? 

Ironically both women recommended a joint called Shaker Launch House in town, which I’ll certainly have a Look At soon.

Which begs the question: what are you Looking At this summer?