PRNewsWire Announces 2012 EARNIES award Nominees

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Okay, it’s hardly worthy of the SuperBowl or GRAMMYS hype. 

But in the humble, quiet and kick-ass world of social media online communities, PRNewswire recently announced finalists in multiple categories for its inaugural EARNIES awards via Agility@work on Twitter, LinkedIn and Facebook.

It’s an honor to share with you I was selected as one of 3 Finalists for the We Can’t Believe that Worked! category. The other two entries are also showcased in the voting polls, and you can Choose Me over them by clicking on the link below:

Byron Fernandez, PR/marketing campaign during job search

Voting will be open to the public until Valentines Day this year, so spread the Love — and Thanks Again for your continued loyalty, encouragement and support through the years. As I’ve said before, I’ve been truly blessed to have incredible support from the Best in the Business: friends, family, colleagues — and fans.

Let’s show St. Jude Hospital, Michigan m3 and them big brands who “the Man” REALLY is on and offline, and what we can do with the power of our collective individual networks and communities!

PR public relations Earned media PRNewswire Fame Agilityatwork

"There is nothing like Earned Media" - Tyler Orchard

Results for the EARNIES will be published Thursday, February 16th. For live updates and activity, you can also follow @AgilityAtWork on Twitter to join the conversation – and put agile engagement to work for you, too.

Special thanks to the following individuals for moderating this community:

Sarah Skerik, VP of social media at PRNewswire

Amanda Hicken, Senior editor at PRNewswire

David Armano, Executive VP at EdelmanDigital

RELATED LINKS

PR Newswire: Vote for Your Favorite EARNIES Finalists

The Evolution of PR Webinar with PRNewswire (and other Halloween Oo de Lally) 

Flight of the Inbound Marketing Agency: Rimsky-Korsakov, Rachmaninoff and Paul Roetzer Lend New Meaning to the Word Buzz

Inbound Marketing Lessons from SuperBowl Advertisers

The Evolution of Media webinar with PR Newswire (and other Halloween Oo de Lally)

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Man, I really love fall. The hullabaloo and goodwill (and beautiful weather) starts every year with my birthday (the day after Fall equinox) and steamrolls right through the New Year.

Though Halloween’s as much fun for me as any other, my favorite time of year’s always Thanksgiving and the holiday season. A time of reflection, peace and reunion with family and friends. What’s not to love about that?, says this observer.

But anywho, I made a new friend over the weekend, and to borrow her sentiments it seems we fell out of the same tree. 

Her name is Sarah Skerik, a fellow PR nut and the current VP of Social Media at PR Newswire. She blogs about PR, social and search, so naturally we’re snug as a clown fish and sea anemone.

Great word, by the way, anemone. 

finding nemo Google eric cheng google plus scrapbook visual graphic

Nemo! ...with teeth

Moving on.

In summary, this was my first webinar outside HubSpot, so that was kind of cool. Some of the highlights we covered were:

  • Engaging in critical, compelling ways with audience/s is not episodic, but continual. Business and communications has moved from a “sometime” world to a real-time world 
  • Value rules. People (consumers) are no longer dependent on the proxy of trust afforded by a media brand
  • When compelling content is combined with intelligent distribution, earned credibility results
  • This accelerates the evolution from owned to earned influence 
  • Push and pull are not mutually exclusive. Savvy professionals and business owners acknowledge and activate a hybrid, holistic approach across the sales funnel

 In essence, we’re driving home the point I recently made about how social media is not the end-all, be-all of top performers in the business space. Social media is not for everyone.

Done right, social can be optimized with other elements of the marketing mix for dynamic options, goals and results (because some of us are really geeky about the spirit and power of human potential).

And again, it is only one piece of the overall pie for converting qualified leads/customers, generating revenue, building awareness, driving action and change…the list goes on.

Forget Justin’s FutureSex Lovesounds, Future Productivity’s the rage now.


As media continues to evolve, quite a bit of soul searching also becomes a crucial element of business strategy. What are you trying to accomplish?

As Joe Pulizzi’s said time and again, what does success look like to you?

Ghouls, trolls and ghosts aside, I hope you all enjoyed the Halloween weekend…and still have all your teeth after bobbing for those apples (hayrides, Halloweekends at Cedar Point and whatever else all you crazy kids do) …   

RELATED LINKS

Sarah Skerik, PR Newswire – Beyond PR: Engage Opportunity Everywhere

Gini Dietrich – Six Reasons Social Media Doesn’t Work

Paul Roetzer – What Are You Trying to Build?

Mark Schaefer – Snobberati: Bringing Down the Twitter Snobs