Ohio Blogging Association Antlers Up with the Lake Erie Moose Society

CLEVELAND  – A guy named John Muir once said ““In every walk with nature one receives far more than he seeks…the mountains are calling and I must go.”

Laugh if you want, but growing up with summer cabins in Cape Cod and vacationing in the wilderness of the Algonquin, 1000 Islands and Grants Pass, Oregon;

I (unsurprisingly) had a bit more time to graze with the rogue moose (which, according to Wikipedia, has no plural form) of the group than my colleague, friend and fellow university alumni, Alicia Hansen (her recap here >> Poise in Parma: OBA Cleveland June Blogger Meet Up with Lake Erie Moose Society).

But, being the Genteel elk that I am, I bought her off with a glass of riesling to toast our recent collaboration over Mozart, Mothers and Mashable. Gentleman, take note: what better way to a woman’s heart than wine? Nothing, that’s who (other than pitchers of Labatts), says this young Bucc (pun intended a la SYTYCD, UrbanDictionary lingo).

Cleveland society University Circle blogging bloggers Byron Fernandez John Muir

Photo courtesy of Alicia Hansen and the Ohio Blogging Association

I digress, again. Started dreaming of kayaks and canoes, fishing, tetherball, base-jumping and King of the Raft (on a wooden platform out in the middle of the lake in Combermere, Ontario…I was the smallest and quickest kid out there: which meant King had nothing to do with brute size or strength lol. In fact, the biggest guys were the easiest).

ohio blogging association OBA Cleveland University Circle

Courtesy of Alicia Hansen and the Ohio Blogging Association

Tangent over.

A highlight for me was the opportunity to chat with two ladies from the recent workshop with Joe Pulizzi at Hyland Software, Heidi Cool and Susie Sharp. Naturally, I was fascinated with their deep knowledge of the technical aspects of blogging, content marketing and social media.

All the new phrases being thrown around throughout the night were also pretty jazzy: Dream Host and Blue Host, which Cool finds more valuable than Go Daddy (emphasizing the distinction between domain registering –Go Daddy — and domain hosting through Dream or Blue).

Seems that bloggers continue to define and explore more efficient and effective resources based on the goals they set out to accomplish as individuals and businesses, and the same can be said in content marketing, which we touched upon at the last meetup:

  • Who is your audience?
  • What do you want them to do? (Calls to action – this is not a passive undertaking)
  • What are your goals and objectives (not limited to sales/financial…what is your return-on-objective [ROO]?)
  • How do you define and measure success? 

Ironically both women recommended a joint called Shaker Launch House in town, which I’ll certainly have a Look At soon.

Which begs the question: what are you Looking At this summer?

Debut Guest Post with Alicia Hansen’s Poise in Parma

Guest post with Alicia Hansen | From Mozart to Mashable: A Journey into the World of Social Media

12 May 2011, 8:00 am

Today’s guest post is from a newbie blogger whom is also an old friend. Byron Fernandez and I knew each other way back in our Baldwin-Wallace days. We both started off as Conservatory of Music majors, but both found our passions elsewhere.

Through the wonderful world of social media, Byron and I have reconnected. I’m inspired to see his zeal for all that it encapsulates. I think this post says volumes on what we’ve both learned over the years since we first met. Thanks again Byron for this wonderful piece, exclusive to PIP!

♦♦♦♦♦♦♦♦♦♦

Thanks to Alicia Hansen, Tony Ramos, Cathy McPhillips and all those in the social layer who share in our passion for blogging, creation and a lifestyle of music. With the Love, L-O-V-E :-) 

Ending video link (unsurprisingly) blocked by NBC Universal on copyright grounds.

So I’ve included it here, unblocked ;-P

All You Need is Love

DogPound Courage: We Choose to Be Here

CLEVELAND – Courage and passion. These words lingered as I left Touch Supper club last night, the back room still abuzz with laughter and exchanges over topics from Go Daddy, WordPress and self-hosting to diet and training regimens for the Boston marathon.

As my right arm still smarts from a rendezvous with the frying pan/bacon grease this morning (I lost –serves me right for being half-awake, on the phone and trying to make breakfast simultaneously…), here are a few insights I gained during the Ohio Blogging Association meetup last night:

Cleveland Ohio City blogging bloggers Byron Fernandez

Photos courtesy of Alicia Hansen and the Ohio Blogging Association

>>It takes courage to tell your story, courage to be accountable for who you are and who you want to be. In the words of George Eliot, It is never too late to be what you might have been.

>>Didn’t mind being the baby of the group. Some bloggers were celebrating one or two-year anniversaries (kudos!), others were seasoned veterans on the Cleveland scene. Whether bloggers of dieting or fitness, yoga, food and wine, running, tech, lifestyle, sustainability or PR and marketing, it was clear we all had one thing in common: a love for this city.

>>The food and hospitality was great (Yelp review here: Touch Supper Club). We were actually in the same back room another group and I had over New Year’s Eve –great for private parties and events.

>>Something Jen, the author of Why Cleveland? shared really hit home for me: We choose to be here. She, too, is not originally from Believeland (having moved back twice throughout education, personal and career travels), and mentioned one of the main reasons for beginning her blog was because she was so tired of hearing the inane “Why are you here” and “Why would you come back?” jabs from people who’ve been born and bred here.

The same ones that complain when Forbes or Newsweek list Cleveland as the most Miserable City in the country…when they were likely the ones said media interviewed! (Touché, Jen!). Dually refreshing and amusing, it also gave me added resolve for creative, snarky responses when people find out I’m from California and New York…

>>WordPress is favored over blogger/blogspot, both from blogger and reader ends (during a conversation with Maria from Germany, I shared how I’m a visual nerd, and liked that WP seems more fluid, customizable in shape and form).

>>We all shared concerns, challenges with making the transition to self-hosted domains. “Monetizing” and other pros/cons of ads, negotiating financial, post schedules, etc. with the creative, artistic freedoms inherent in the process of blogging for fun. As I am only a few months out of the gate, I’m still enjoying the wide-eyed role of learning and absorbing all I can as I connect and meet those in the professional and personal community. As Alicia mentioned, the opportunities for collaboration in our local communities and the blogging ecosystem at large are endless.

Regardless of background or age, everyone present mentioned they just needed an outlet, a way to write and share their story. Pretty neat.

As Thoreau says: How vain it is to sit down to write when you have not stood up to live. 

Touch supper club ohio city cleveland blogging bloggers

Courtesy of Alicia Hansen and the Ohio Blogging Association

Thanks again to Alicia Hansen, a fellow alumni of Baldwin-Wallace, for hosting the event!

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