Why I Love HubSpot more than a Fat Kid Loves Cake

A lot of you have been asking me why I’m so passionate (downright smitten) about HubSpot, the #2 fastest growing software company, #33 fastest growing company overall — and #1 best place to work in Boston for the second year in a row, according to the Boston Business Journal.

Allow me to enumerate:

1. The People

Not surprisingly, when asked what they love most about the company, HubSpotters say exactly that: other HubSpotters. Takeaway: you can buy iphone 4S’, iPads, even cheap content and AdWords, but not badass people.

2. The Culture

Geek heaven. No, seriously. The place reeks of brilliant, creatively-driven people, who love what they do. Again, all the money in the world cannot buy that.

Impromptu ping pong and foosball tourneys? Beer pong? Iron Chef competition and fully-stocked food and beer in the fridge everyday? Mad-Men inspired vacation policy? Happy hour with HubSpotTV, streamed live every Friday? Got that, too.

HubSpot games foosball ping pong culture matches Orange Boston Cambridge MIT

Game On yo

Photos from HubSpot’s Expanded WorkSpace slide show here

Anything’s possible when you’re surrounded by people intrinsically-driven to Get Sh*t done. That’s what software, ad hoc teams in startup land are about: Produce results and solutions, grounded in data and delivered by the most talented people in the world (among them an Olympic gold medalist, former stand-up comedian and some pretty narly chefs).

Open desk space, work stations to ensure CHI (customer happiness index) and foster collaboration. Rotating desks (like musical chairs) every once in a while, to keep things (and employees) fresh and on top of their game.

Constant challenge/opportunities to see and do what’s new and next.    

3. The Numbers are Like Shakira’s Hips: They Don’t Lie (nonchalantly swiped from the HubSpot Fact Sheet)

Even MC Hammer’s getting into it

Questions? Thoughts? Concerns? Drop a comment in the comment section or contact me directly 

Back to School: Content and Blogging with Mack Collier and Ann Handley

Rounding up a week of techgeek firsts, I only have one thing to say: feels good to be taking classes again  

  • First webinar and demo on Small Business Lead Generation Optimization with Adam Mavrikos, Sales Manager at HubSpot
  • Weekly Marketing Update on HubSpot live TV, hosted by Brian Whalley and Samantha Coren from Student Advisor

Via IMU’s first assignment here are 3 main takeaways from the video and intro course:

1. Blogs do not have an expiration date. Either you have the time or you don’t, and if you don’t commit for the long-term you probably shouldn’t start.

2. Passion – If you are passionate about your ability to write and create, your brand and everything in between will thrive. But you have to commit the time, resources and energy — or you’ll flounder, let the blog die and ultimately let your users, readers and followers down.

3. Navigation – Keep your blog or website neat, clean and easily navigable. Each touch point should be easy to find, and as Joe Pulizzi recently said, all points should connect. Consider how each touch point will create value and position itself as a resource for your readers.


Joe Pulizzi >> Like It or Not, Your Content Marketing is Channel Agnostic

Dan Holowack >> TwitSprout, Data and Analytics and personal blog

Tony Ramos >> Powerpoint Design, the Presentationist

DogPound Courage: We Choose to Be Here

CLEVELAND – Courage and passion. These words lingered as I left Touch Supper club last night, the back room still abuzz with laughter and exchanges over topics from Go Daddy, WordPress and self-hosting to diet and training regimens for the Boston marathon.

As my right arm still smarts from a rendezvous with the frying pan/bacon grease this morning (I lost –serves me right for being half-awake, on the phone and trying to make breakfast simultaneously…), here are a few insights I gained during the Ohio Blogging Association meetup last night:

Cleveland Ohio City blogging bloggers Byron Fernandez

Photos courtesy of Alicia Hansen and the Ohio Blogging Association

>>It takes courage to tell your story, courage to be accountable for who you are and who you want to be. In the words of George Eliot, It is never too late to be what you might have been.

>>Didn’t mind being the baby of the group. Some bloggers were celebrating one or two-year anniversaries (kudos!), others were seasoned veterans on the Cleveland scene. Whether bloggers of dieting or fitness, yoga, food and wine, running, tech, lifestyle, sustainability or PR and marketing, it was clear we all had one thing in common: a love for this city.

>>The food and hospitality was great (Yelp review here: Touch Supper Club). We were actually in the same back room another group and I had over New Year’s Eve –great for private parties and events.

>>Something Jen, the author of Why Cleveland? shared really hit home for me: We choose to be here. She, too, is not originally from Believeland (having moved back twice throughout education, personal and career travels), and mentioned one of the main reasons for beginning her blog was because she was so tired of hearing the inane “Why are you here” and “Why would you come back?” jabs from people who’ve been born and bred here.

The same ones that complain when Forbes or Newsweek list Cleveland as the most Miserable City in the country…when they were likely the ones said media interviewed! (Touché, Jen!). Dually refreshing and amusing, it also gave me added resolve for creative, snarky responses when people find out I’m from California and New York…

>>WordPress is favored over blogger/blogspot, both from blogger and reader ends (during a conversation with Maria from Germany, I shared how I’m a visual nerd, and liked that WP seems more fluid, customizable in shape and form).

>>We all shared concerns, challenges with making the transition to self-hosted domains. “Monetizing” and other pros/cons of ads, negotiating financial, post schedules, etc. with the creative, artistic freedoms inherent in the process of blogging for fun. As I am only a few months out of the gate, I’m still enjoying the wide-eyed role of learning and absorbing all I can as I connect and meet those in the professional and personal community. As Alicia mentioned, the opportunities for collaboration in our local communities and the blogging ecosystem at large are endless.

Regardless of background or age, everyone present mentioned they just needed an outlet, a way to write and share their story. Pretty neat.

As Thoreau says: How vain it is to sit down to write when you have not stood up to live. 

Touch supper club ohio city cleveland blogging bloggers

Courtesy of Alicia Hansen and the Ohio Blogging Association

Thanks again to Alicia Hansen, a fellow alumni of Baldwin-Wallace, for hosting the event!

Guest list: