Necessary GaGa Mentor, Masterclass comes to American Idol

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CLEVELAND – How do you feel about getting a little psycho? 

Summary of this nasty, insatiable spectacle that continues to define and transcend into the timeless:

  • Give them a little Edith Piaf. Fabulous. If you have not watched Inception’s Marion Cotillard joie de vivre; visceral interpretation of La Vie en Rose, you’re probably not reading this to begin with…
  • There’s nothing wrong with Ginger Rogers.
  • Elvis was moving his hips.
  • Little known fact: GaGa’s mentor used to tie her wrists together during scales, arpeggios, runs, warmups etc .

I remember my tutor, Howard Spindler at the Eastman School of Music and alumni of Oberlin College (another school I originally auditioned with), used to make me cut my nails if I came to sessions unprepared. It was like nails (pun intended) on a chalkboard for him:

Click. Click. Slide. C-LICK.

Not conducive to flying fingers. Other tactics Spindler would use with me was putting a ruler or piece of paper in front of the sheet music when I began to rely too heavily on the notes and not the story, the pathos/ethos/logos of Bartók, Chopin, Rachmaninoff (damn his gargantuan hands!), Mozart, Beethoven, Shostakovich or Schumann’s Stories for Children.

But perhaps my favorite of his methods: literally slapping my wrists from underneath if I began to push them downward (which leads to carpal tunnel), as if I’d touched boiling, lava-hot magma: Reflex. Get your wrists (or in little monster’s case: Paws) up!!!!


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Ohio Blogging Association Antlers Up with the Lake Erie Moose Society

CLEVELAND  – A guy named John Muir once said ““In every walk with nature one receives far more than he seeks…the mountains are calling and I must go.”

Laugh if you want, but growing up with summer cabins in Cape Cod and vacationing in the wilderness of the Algonquin, 1000 Islands and Grants Pass, Oregon;

I (unsurprisingly) had a bit more time to graze with the rogue moose (which, according to Wikipedia, has no plural form) of the group than my colleague, friend and fellow university alumni, Alicia Hansen (her recap here >> Poise in Parma: OBA Cleveland June Blogger Meet Up with Lake Erie Moose Society).

But, being the Genteel elk that I am, I bought her off with a glass of riesling to toast our recent collaboration over Mozart, Mothers and Mashable. Gentleman, take note: what better way to a woman’s heart than wine? Nothing, that’s who (other than pitchers of Labatts), says this young Bucc (pun intended a la SYTYCD, UrbanDictionary lingo).

Cleveland society University Circle blogging bloggers Byron Fernandez John Muir

Photo courtesy of Alicia Hansen and the Ohio Blogging Association

I digress, again. Started dreaming of kayaks and canoes, fishing, tetherball, base-jumping and King of the Raft (on a wooden platform out in the middle of the lake in Combermere, Ontario…I was the smallest and quickest kid out there: which meant King had nothing to do with brute size or strength lol. In fact, the biggest guys were the easiest).

ohio blogging association OBA Cleveland University Circle

Courtesy of Alicia Hansen and the Ohio Blogging Association

Tangent over.

A highlight for me was the opportunity to chat with two ladies from the recent workshop with Joe Pulizzi at Hyland Software, Heidi Cool and Susie Sharp. Naturally, I was fascinated with their deep knowledge of the technical aspects of blogging, content marketing and social media.

All the new phrases being thrown around throughout the night were also pretty jazzy: Dream Host and Blue Host, which Cool finds more valuable than Go Daddy (emphasizing the distinction between domain registering –Go Daddy — and domain hosting through Dream or Blue).

Seems that bloggers continue to define and explore more efficient and effective resources based on the goals they set out to accomplish as individuals and businesses, and the same can be said in content marketing, which we touched upon at the last meetup:

  • Who is your audience?
  • What do you want them to do? (Calls to action – this is not a passive undertaking)
  • What are your goals and objectives (not limited to sales/financial…what is your return-on-objective [ROO]?)
  • How do you define and measure success? 

Ironically both women recommended a joint called Shaker Launch House in town, which I’ll certainly have a Look At soon.

Which begs the question: what are you Looking At this summer?

TopRank feat. From Mozart to Mashable: A Journey into the World of Social Media

Sendin’ Love to my tweeps out in Minneapolis, Minnesota. This one’s for you:

TopRankMarketing.com Daily ▸ today’s top stories via @granercreative and @byron_fernandez ▸ http://t.co/KVsfte7

http://paper.li/toprank