Global Reflection: Finding Value from Facebook Insights and Bit.ly

So far the greatest value I’ve gleaned from having a Facebook page and using bit.ly (a link shortening application) across channels has been through the insights both provide in terms of statistics, metrics and demographics. 

Though Facebook is a bit more linear, with mainly X, Y tables and bar graphs, I love how visual bit.ly is, with its pie charts and use of color palettes to represent different metrics.

Here are some of the most revealing stats so far, beginning with Facebook page Insights:

  • Of the 1,023 users who “Like” (formerly “fanned”) the page, 52% are women
  • Of that 52%, 47% comprise women ages 18-34 
  • Of the remaining 38% male population, 92% comprise men ages 18-34
  • The rate of monthly active users has reached 2,660 — an increase of 241% 

My favorite metric? The countries section, where Insights breaks down my sphere of influence with users across the globe.

According to Facebook and bit.ly, I reach users in 69 countries including the United States (pre-Google+) :

Canada, Germany, France, the United Kingdom, Finland, Hong Kong, Columbia, Italy, Mexico, Australia, Spain, Macedonia, Saint Kitts and Nevis, Dominican Republic, Israel, South Korea, the Republic of Korea, Brazil, Malaysia, the Netherlands, Norway, Kyrgyzstan, New Zealand, India, Aruba, the Bahamas, Austria, Switzerland, Japan, Denmark, Czech Republic, Argentina, Saudi Arabia, Turkey, Jordan, Bosnia/Herzegovina, Portugal, Serbia, Paraguay, Peru, the Phillipines, Costa Rica, Ireland, Russia, Indonesia, Egypt, South Africa and Singapore.

Fathered or fatherless (some of us both), we are all connected. Experience precedes belief.

Though most of you may not be over for a beer and bedtime story, or to help move my couch anytime soon, I’m encouraged and humbled by the idea that we’re all here.

Alive.

Able to live in such a way that others are better for having known us, no matter how brief or seemingly trivial.

That’s powerful.  

Fresh-off a whirlwind month of Google+, Spotify, tweetups, the finale of Harry Potter (does an early screening and seeing it twice since the weekend make me a geek? Lol)

and finishing the book Joe Pulizzi gave me at the last Cleveland social media workshop, I’ve mulled around  two lessons.  Though not particularly profound, from the most basic, human element I can only err in potential:

1) Love

The overarching theme of the Harry Potter series and Pulizzi’s Get Content, Get Customers is love. 

To summarize, remember it is not the biggest, fastest, smartest or strongest that wins in the end.

It’s the one with the most heart. 

2) Motive: As John Maxwell (I momentarily had to recover from a schoolboy, star-struck moment when he followed me on Twitter) said in the Journey from Success to Significance, the right motive keeps you from manipulating others. 

Essentially: Power, fame/notoriety and all the glitz or glamour wealth can buy means nothing if you are not led by Love.

If at the end of the day, your heart and mind has no sanctuary, no one else to share in your joy (and grief), what was the point?

For whom, how — why did you get out of bed every morning? If you have nothing left to fight for other than yourself, you’re not really living yet — least of all flourishing.

Some are content to survive. Others will work hard and give their all, and with enough commitment, persistence, faith and a wee-bit of fortune earn the privilege to thrive.  

It is not a right, not a guarantee. Once again, we are not entitled to anything apart from a good attitude, hefty dose of humility, accountability to ourselves (and others)…and hard work.

On a consistent basis.

I’m beginning to see what Tim Ferriss and Guy Kawasaki mean when they say to Give so much that it feels uncomfortable.

I’d add hurts or awkward to those sentiments, too. Pride doesn’t mix well with love or compassion.

And as Forrest said so well in his endearingly glib way:

That’s all I have to say about that.  

  

Why Jennifer Aniston and I Are Two Peas in a Pod (And Other Ramblings of a Nostalgic)

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1. We both have Pieces of Flair, myself at Marc Glassman Inc. (I have 3 at my store, so I win); she in Office Space (arguably one of the top 10 movies of all time)



2. The Good Girl brilliantly captured the nefarious quirks of retail/grocery life existentialism

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3.  She also endured estrangement from her mother, but ultimately reconciled after 9 years. She’s got me beat by 7, but verdict still pending in the Curious Case of Byron Fernandez

jennifer aniston office space good girl movies film pop culture

Which leads to my next topic: Where is the Love?



Truly, I do my best to avoid rants. But I can no longer contain the implacable itch — it’s just too enticing. After a decade of working in myriad customer service, retail and restaurant settings throughout the country, you get to the point where it seems like there’s few colors, shapes and temperaments of the human condition you haven’t had the pleasure (or misfortune) of encountering. It’s certainly cathartic to vent — given the right time, place and outlet of course.

It’s appalling to see the effect of what seemingly insurmountable pressures and frenetic pace of life can have on a human being. I frequently find myself wondering how we can be so insensitive, so disembodied as to reach the point where cavalier disregard for others’ plights becomes standard. There is real pain out there, a brokenness and disillusionment that is often so thick and heavy it’s heartbreaking, demoralizing and unnerving.

Our experience with family, friends and in dating is no exception — and for those who can relate, this is often one of the greatest sources of pain in life. But we’re Alive, and we’re human. And we are all connected.

Personal experience aside, this is where I take issue: ineffectual, uninspired, incompetent and disingenuous leadership, which pervades our homes and follows us into the workplace, ministries and ultimately local and nuclear communities which we inhabit. It is evident in the attitudes and rhetoric of our social and cultural circles, evident in mainstream media and the political discourse of our leaders — and what’s worse, many of us clearly lack the Will to delve deep enough to find and create alternative, compelling and sustainable solutions.

Solutions grounded in passion, decency and commitment toward something bigger than ourselves. As Stephen Covey so aptly says it, private victory precedes public. Pop culture is like high school all over again — people care more about others’ approval and acceptance than their own accountability to themselves, and what can proactively be done to become better individuals and subsequently communities. We can be selfish survivalists and inconsiderate tools, or we could slow down and simply Be/listen with someone every now and then.

It is human nature to pine for validation. But there’s a difference between mere desire and drive; fear and fire. In order to become what we long for, awareness must precede action. It’s a question of motive. Once awareness is acted upon, acknowledgment may or may not come. If and when external validation does occur, it’s natural to celebrate — but even more so a reminder to keep moving forward and find something better to do. It’s counterproductive to linger and dwell for too long.

Motive is pure when energy, discipline and resolve continue — even and especially when no one is watching. When talent abates, as Nietzsche liked to say. When we stop showing one another what we can do…

One of my favorite academic and motivational clichés goes like this: The only place where SUCCESS comes before WORK is in the dictionary. Often it’s the simplest notions that leave a lasting impression with us. Having the right motive keeps you from manipulating others, and builds rapport because people will find it easier to like and trust you.

Shameless self-promotion, beanbag inertia and brown-nosing or begging might produce short-term results, but where will you go from there? And why is it necessary? Good is never good enough, and better isn’t as powerful as best. What if we changed the stories we told ourselves, and challenged ourselves and others everyday to be unreasonably fair, unreasonably decent and true and kind?

Chivalry and altruism isn’t dead, we’ve just lost a sense of how to go about it. There’s a fine line between reverence and desperation; integrity (or character) and reputation. It’s simply a matter of asking yourself what you want, and the means you are willing to accept to get there. It’s a journey, not a race; a marathon, not a sprint. And while we’re barreling down the paths of most resistance, it’s OK to stop every once and a while and help someone who may never be able to repay you.

Because we’ve all been there (and could be there again). And we are all connected.