New Beginnings: Season’s Greetings from PR Land

CLEVELAND –

Um, for some reason it feels like ages since I’ve blogged.

I got lost somewhere between the U and C of cornucopia this year, and haven’t yet fully recovered. But before the thrust of new beginnings shifts into snowball gear with Christmas and the holiday season, I figured I should get back to writing.

Essentially since hitting the ripe-old age of 26 in September, it’s been a whirlwind of cataclysmic proportions, both personally and professionally. And for that, I know those of us going through them are especially grateful. 

Few upcoming items on the docket:

  • The next Cleveland HubSpot User Group (HUG) meetup celebrating Kuno Creative and the launch of Paul Roetzer’s book will be taking place at PR 20/20’s headquarters Monday, December 19th. Tickets are limited, so RSVP if you have not done so already. For further details, refer to the link above.
  • Paul Roetzer’s highly anticipated new book, The Marketing Agency BluePrint, and subsequent Marketing Agency Academy: BluePrint Series is also underway this month. For more information regarding pre-order and book details, contact Paul directly or follow him on Twitter.
  • Joe Pulizzi’s new book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand is also available on amazon.com

This month’s HUG will cover the new Enterprise Training program/software, and progress made thus far with superstar case study Kuno Creative, who has been tearing it up in content and inbound lately.

According to Patrick Shea, the go-to-guy and lead liaison between HubSpot clientele and partner firms, Kuno Creative’s staggering results include a 500% spike in website traffic, more than 650 subscribers in 90 days and garnering 7,000 leads from social media campaigns.

Note that this event is not limited to HubSpot valued-added resellers (VARs); it’s open to all business folks in the NEO area interested in learning more about how rapidly the PR and marketing services industry is evolving, on a national and global scale. 

In other news, I’m honored and humbled to announce I accepted my first career offer, with another upstart HubSpot partner, Structure Marketing in November. I have been working with the president and chief operations officer since October, and am excited about the building process and potential ahead.

I also published a guest post in recent weeks with Gini Dietrich and Lisa Gerber over at SpinSucks, which garnered PR Readers Choice blog of the year in 2010.

Tectonic shifts occurring in the industry, and as always it’s awe-inspiring (and a bit daunting – especially for new kids on the block).

Just keep swimming… 

Just keep swimming Dory Finding Nemo Walt Disney

“Around here, however, we don’t look backward for very long. We keep moving forward, opening new doors and doing new things, because we’re curious. And curiosity keeps leading us down new paths”

Any-who, back to the new job. As the work progresses from PR, and blends traditional with new roles and responsibilities across content and clients;

I will be specializing in all editorial, PR and social media functions as chief content officer (CCO). Which is basically the new name inbound and content marketing has bestowed upon lowly, persnickety editor-in-chiefs…)

Re-branding, rebuilding and the growing trend of virtual/work from home certainly has its challenges, and is not for everyone. But I’m excited to be part of continuing to drive change and growth within the marketing and digital services industry.

Other than that, I’m happy to spend some time enjoying the music, sounds and sights of the holiday season (thanks, Spotify and turntable.fm…) and reconnecting with old friends/family.  

I don’t know about you, but the goodwill, regeneration and peace reverberating around the world makes this one of my favorite times of year. 

Final tangent: thanks to my room mate for introducing me to this guy. I miss, and need to reunite with, this part of my past

Wishing you and your family, friends and colleagues all the love, peace and joy you can handle this year.

To new beginnings…

RELATED LINKS

SpinSucks/Arment Dietrich Inc guest post – Wile E. Coyote in Social SpaceTime 

Matt Ridings and Amber Naslund Launching Social Business Venture

Paul Roetzer – The Marketing Agency BluePrint

Inaugural HubSpot User Group (HUG) comes to Cleveland

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CLEVELAND – A highlight of the summer and excellent segue for Junta 42’s upcoming inaugural Content Marketing World in September, good food, fun and company was shared by all at the first HubSpot User Group (HUG) meetup hosted by PR 20/20 in Cleveland’s historic Caxton Building.

Making the rounds through the 7th-floor loft inspired by Paul Roetzer’s vision and his wife Cheryl, a gifted local artist, the usual inbound buzz could be heard over the lounge music, sights and smells of veggie/fruit trays, shrimp cocktail, buffalo chicken dip, guacamole and other refreshments: value, content, agencies, outsourcing, in-house, lead generation, blogging, PR, marketing, ecosystems … hacking and hackers?!? (Never a dull moment when Susie Sharp’s in town!).

Aside from customary shenanigans with Lake Erie Moose and Ohio Blogging Association friends, HubSpot inbound partners from Lorain Websites and some fresh faces also shared their success stories with inbound marketing campaigns, as well as brief histories of their PR and business backgrounds.

In addition to celebrating Content Marketing World with friends from Junta42 Joe Pulizzi, Pam Kozelka and Joe Kalinowski, Paul also shared with us further details about his debut book through WILEY, The Marketing Agency BluePrint due in early December. Techies get ready: expect some Matt Cutts and Steve Jobs influence.

Roetzer will also be the opening speaker for HUG Boston in September, as an early adopter of the Value-Added Reseller (VAR) program and testimonial for how a PR firm can transform into an inbound phenomenon: In the last four years, PR 20/20 has grown from 4 employees to 10 with 467% revenue. 

Special thanks to all who attended, and congratulations once again to everyone on their PR, content and inbound achievements. As Paul said in Rise of the Inbound Marketing Agency, it truly is an amazing time to be a marketer. 

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*Photos courtesy of Susie Sharp, Lake Erie Moose Society and Morand Architects, Inc.

RELATED LINKS

HubSpot: Internet Marketing Vision

Paul Roetzer: An Idea, A Book and An Opportunity for Change

Joe Pulizzi: Content Marketing World 2011

Lorain Websites: Inbound Marketing, HubSpot partners

Cleveland.com Turns 15, TweetUp Celebrates Shandy, Indians and Harry Potter

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CLEVELAND –

Google+ wasn’t “invited” last night.

Instead, the back patio of Lincoln Park Pub in Tremont was abuzz with topics of Denny’s, er — Hafner’s walk off grand slam, favorite local spots and the premiere (or early/advanced screenings for the geeks of the group) of JK Rowling’s purported final installment of the iconoclastic Harry Potter series.

Notice my intentional curtail of the word epic, which author of I am Better than Your Kids Maddox refers to as one of the most abused filler words in the English language (Not Everything is Epic, Sh*theads).

Okay, Google+ was briefly discussed — but some of us clearly just haven’t had the time to jump into yet another platform and begin the peculiar task of clumping our personal and professional lives into circles (Larry Page, take note: perhaps it would be more fun to have an X option, for those that fit that category?…).

Cleveland Tremont Lincoln Park Pub Byron Fernandez Ray ban Wayfarer Rare Print Special Series #2 NYC Metro subway

Photo courtesy of Alana Munro, Cleveland.com

Upon perching near the fire pit with a few Leinenkugel’s summer shandys, appetizers and tweets, friends from Junta42 Pam, Joe and I discussed vacation spots and the value/need for “unplugging” from work and tech.

Pam dished about her love for Cancun (having friends/family throughout Mexico helps, but that’s one spot I have yet to visit), while Joe and I waxed poetic over the outdoors, Canada and just getting lost in nature.

No cell phones. No computers. For a week or more. Ah, the Bill Bryson set.

Good stuff.

Tremont Lincoln Park Pub Cleveland tweetup

Photo Courtesy of Alana Munro, Cleveland.com

Reminiscing about unplugging brought to mind Paul Roetzer’s challenge to us a few months ago: The UnPlugged Experiment (and recent Matrix convos I’ve had with tweeps in Jordan) all over again.

Needless to say, it was good to reflect (and jibe) with Pam and Joe about the importance of finding balance in our personal and professional lives.

Locals in attendance other than Cleveland.com, WEWS5 and Tribetalk included folks from Junta42, PR 20/20, CLE Social Media Club and the Ohio Blogging Association:

Alana Munro @dawgpndgirl

Byron Fernandez @byron_fernandez (You are here…)

Frank Zupan @FrankZupan

Jen Gardner @whyCLE

Jessica Donlon @jessicadonlon

Joe Kalinowski @ringo66

Keith Moehring @keithmoehring

Laurel Miltner @laurelmackenzie

Pam Kozelka @pamkozelka

Paul Roetzer @paulroetzer

Tammy Colson @TLColson

Lincoln Park Pub Tremont Cleveland Indians tweetup

Photo courtesy of Alana Munro, Cleveland.com

RELATED LINKS

Twitter Users Gather for Cleveland TweetUp Event 

Cleveland.com photos