CLEVELAND – Last night it really hit me: this city’s going places.
Never mind that guys like Joe Pulizzi, the Godfather of the phrase “content marketing” and Paul Roetzer, founder of the original hybrid/inbound marketing agency — continue to redefine and champion the spirit of the community.
Putting Believeland on the map as hometown underdogs, testament to a community that deeply values its roots and shows heart, hunger and humility.
Damn. That was a lot of alliteration.
As opposed to a sniveling, inflated superego who says Akron is his real home. Coming from someone who wasn’t born and bred here (CalifNYorker), even outliers like me know how tactless that is.
For shame, doc.
But back to Cleveland and 2011. Tonight’s tweetup at Cadillac Ranch with Cleveland.com and the Browns marked the beginning of fall, birthdays, and culmination of summer weddings, blogging/media conferences (our very own Content Marketing World) and Boston Inbound Marketing Summit, vacations — and refreshingly little buzz over the F-word.
Over today’s #F8 conference hailing the “new age” of social networking via timelines, open graph and a new class of applications. The constant squawking for power in the social realm’s starting to riff even the savviest of users.
Promising myself I’d resist the urge to be that guy, myself and another member from last month’s Cleveland.com Twitter20 devised a social experiment prior to the event: where the words Facebook and timeline were officially taboo.
It was actually easier than I thought it’d be. Maybe because the novelty of newest, biggest, fastest and better’s older than the Ed Sullivan Show.
But still not as annoying as all the whining and complacency surrounding what people should be used to by now: life goes on.
Tech will always be moving forward. So in the time that it takes to jump on the haterade bandwagon, maybe do us a favor, can it and do something. Take control of your social experience.
Who knows, Google+ could announce it bought everyone out tomorrow and that’ll be the end of it.
At the heart of it, though, dogpound debonairs are not unusual: We just genuinely like people. Get a rush out of making new connections, meeting and commiserating over some pretty badass people, like Gini Dietrich and Chris Brogan.
Still stand on the shoulders of giants.
Because at the end of the day, all the tools, apps and open-graph sharing cannot replace the power of genuine, human experience. In-person. In real-time. Always looking upward and outward.
About working on your business, not in it as Gini says.
Other than scoring a free pair of tickets to the Browns/Titans October 2nd (props to all the winners, you get a star next to your name below) —
That’s something to really get pumped about.
Dawgs in Attendance:
Alana Munro @dawgpndgirl
Jennifer Spiker @SportStoleMyMan
Jessica Donlon @jessicadonlon
Julie Provins @julieprovins
*Kasey Crabtree @kaseycrabtree
*Laurel Miltner @laurelmackenzie
Lukas Treu @ltreu
*Paul Roetzer @paulroetzer
Stephen Garvin @CleveNole
Todd Sheppard @taawd
Tracy DiMarino @tracydimarino
Julien Smith >> Information is Not the Problem
Gini Dietrich >> Four Ways to Unplug and Focus