Hiking in Buckhorn, Colorado: The Mountains Are Calling and I Must Go

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LAKE BUCKHORN, CO ~ “In every walk with nature, one receives far more than he seeks. The mountains are calling, and I must go”
-John Muir

Hey guys :) It’s good to be writing/blogging and practicing piano again.

Byron understood brand. Other cultural icons include DMB, George Eliot, Bach, Elton John, Gene Kelly, Mozart, Audrey Hepburn, Chopin, GaGa, James Byron Dean, Jackie-O, Paul Newman, Fred Astaire, Marilyn Monroe, Sinatra, Baryshnikov, MLK, Ghandi and Oprah. And more recently, Darren Criss and Grant Gustin

Without exception, the “Big 5” tech startups also understand brand ownership in real estate, both face-to-face and online:

1. APPLE – Retail
2. GOOGLE: Search
3. FACEBOOK: Social
4. AMAZON: Retail
5. LINKED IN: Professional

As founder and owner of your personal brand (think Ralph Lauren or Clapton) and/or business (In ‘N Out, Wegmans, Trader Joe’s), are you actively defining, optimizing and owning your space in person and online?
What content do you create or own?

“Vision must be combined with venture. It is not enough to stare up the steps; we must step up the stairs”
-Antoine de Saint Exupery

Where will you go? What will you see?
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Ohio Blogging Association Antlers Up with the Lake Erie Moose Society

CLEVELAND  – A guy named John Muir once said ““In every walk with nature one receives far more than he seeks…the mountains are calling and I must go.”

Laugh if you want, but growing up with summer cabins in Cape Cod and vacationing in the wilderness of the Algonquin, 1000 Islands and Grants Pass, Oregon;

I (unsurprisingly) had a bit more time to graze with the rogue moose (which, according to Wikipedia, has no plural form) of the group than my colleague, friend and fellow university alumni, Alicia Hansen (her recap here >> Poise in Parma: OBA Cleveland June Blogger Meet Up with Lake Erie Moose Society).

But, being the Genteel elk that I am, I bought her off with a glass of riesling to toast our recent collaboration over Mozart, Mothers and Mashable. Gentleman, take note: what better way to a woman’s heart than wine? Nothing, that’s who (other than pitchers of Labatts), says this young Bucc (pun intended a la SYTYCD, UrbanDictionary lingo).

Cleveland society University Circle blogging bloggers Byron Fernandez John Muir

Photo courtesy of Alicia Hansen and the Ohio Blogging Association

I digress, again. Started dreaming of kayaks and canoes, fishing, tetherball, base-jumping and King of the Raft (on a wooden platform out in the middle of the lake in Combermere, Ontario…I was the smallest and quickest kid out there: which meant King had nothing to do with brute size or strength lol. In fact, the biggest guys were the easiest).

ohio blogging association OBA Cleveland University Circle

Courtesy of Alicia Hansen and the Ohio Blogging Association

Tangent over.

A highlight for me was the opportunity to chat with two ladies from the recent workshop with Joe Pulizzi at Hyland Software, Heidi Cool and Susie Sharp. Naturally, I was fascinated with their deep knowledge of the technical aspects of blogging, content marketing and social media.

All the new phrases being thrown around throughout the night were also pretty jazzy: Dream Host and Blue Host, which Cool finds more valuable than Go Daddy (emphasizing the distinction between domain registering –Go Daddy — and domain hosting through Dream or Blue).

Seems that bloggers continue to define and explore more efficient and effective resources based on the goals they set out to accomplish as individuals and businesses, and the same can be said in content marketing, which we touched upon at the last meetup:

  • Who is your audience?
  • What do you want them to do? (Calls to action – this is not a passive undertaking)
  • What are your goals and objectives (not limited to sales/financial…what is your return-on-objective [ROO]?)
  • How do you define and measure success? 

Ironically both women recommended a joint called Shaker Launch House in town, which I’ll certainly have a Look At soon.

Which begs the question: what are you Looking At this summer?