Ohio Blogging Association Antlers Up with the Lake Erie Moose Society

CLEVELAND  – A guy named John Muir once said ““In every walk with nature one receives far more than he seeks…the mountains are calling and I must go.”

Laugh if you want, but growing up with summer cabins in Cape Cod and vacationing in the wilderness of the Algonquin, 1000 Islands and Grants Pass, Oregon;

I (unsurprisingly) had a bit more time to graze with the rogue moose (which, according to Wikipedia, has no plural form) of the group than my colleague, friend and fellow university alumni, Alicia Hansen (her recap here >> Poise in Parma: OBA Cleveland June Blogger Meet Up with Lake Erie Moose Society).

But, being the Genteel elk that I am, I bought her off with a glass of riesling to toast our recent collaboration over Mozart, Mothers and Mashable. Gentleman, take note: what better way to a woman’s heart than wine? Nothing, that’s who (other than pitchers of Labatts), says this young Bucc (pun intended a la SYTYCD, UrbanDictionary lingo).

Cleveland society University Circle blogging bloggers Byron Fernandez John Muir

Photo courtesy of Alicia Hansen and the Ohio Blogging Association

I digress, again. Started dreaming of kayaks and canoes, fishing, tetherball, base-jumping and King of the Raft (on a wooden platform out in the middle of the lake in Combermere, Ontario…I was the smallest and quickest kid out there: which meant King had nothing to do with brute size or strength lol. In fact, the biggest guys were the easiest).

ohio blogging association OBA Cleveland University Circle

Courtesy of Alicia Hansen and the Ohio Blogging Association

Tangent over.

A highlight for me was the opportunity to chat with two ladies from the recent workshop with Joe Pulizzi at Hyland Software, Heidi Cool and Susie Sharp. Naturally, I was fascinated with their deep knowledge of the technical aspects of blogging, content marketing and social media.

All the new phrases being thrown around throughout the night were also pretty jazzy: Dream Host and Blue Host, which Cool finds more valuable than Go Daddy (emphasizing the distinction between domain registering –Go Daddy — and domain hosting through Dream or Blue).

Seems that bloggers continue to define and explore more efficient and effective resources based on the goals they set out to accomplish as individuals and businesses, and the same can be said in content marketing, which we touched upon at the last meetup:

  • Who is your audience?
  • What do you want them to do? (Calls to action – this is not a passive undertaking)
  • What are your goals and objectives (not limited to sales/financial…what is your return-on-objective [ROO]?)
  • How do you define and measure success? 

Ironically both women recommended a joint called Shaker Launch House in town, which I’ll certainly have a Look At soon.

Which begs the question: what are you Looking At this summer?

Yelp Review of Networking with the Presentationist

Deagan’s Kitchen & Bar 

Category: Gastropubs

Update – 6/1/2011

LAKEWOOD, OHIO – Caught up with a new content marketing/social media contact yesterday.

We actually met here in March during the tweetup with http://Cleveland.com, DSN and the Indians, and he was also at the meetup at Hyland Software last week.

Killer selection of microbrews, wine and vintage cocktails. As I’ve mentioned in other reviews, I have a soft spot for deconstructed, minimalist and organic, slow-grown products.

I’ve also had an ongoing love affair with Chilean wine lately, mainly malbecs. They carry one of my favorite pinots, Llai Llai, which I actually went with last time.

I decided to go for the sauvignon blanc this time (mentioned in the 806 Martini/Wine review), called La Capostolle.
It was okay (still prefer German rieslings), and paired well with the salad, which was listed as grilled on the menu.

Chagrined, I asked if they could serve it rare (sashimi, sushi, carpaccio, tartare geek), and was pleasantly surprised when the server made a point of asking and finding out they could.

Yelp lunch Lakewood networking Presentationist seared ahi yellowfin tuna nicoise salad

Seared Ahi YellowFin Tuna Nicoise

Compliments to executive chef Demetrios Atheneos and sous chef Lee Robinson. Everything was farm-fresh, immaculate: local egg, potato, french beans, grape tomatoes and kalamata olives. Nom Nom.

Tony went with the Reuben, and in retrospect I should have taken him up on the offer to try a piece. Love brisket, rye bread — and this one had the whole shebang: montreal-style brisket, gruyere, rye bread and chips.

Perhaps persnickety, but if I’d gotten it I might have asked if they carry dill spears as well lol.

All washed down the Old Fashioned way: Makers Mark bourbon, bitters, sugar, water, maraschino cherry and orange — impeccably mixed.

bourbon orange cherry Mad Men vintage cocktail

Mad Men je ne sais quoi

Next time I wanna try the Moscow Mule: russian standard, ginger beer, sugar syrup, lime juice, mint and lime.

First-rate menu, service, conversation and company.

Pulizzi 2011 Content Marketing World Preview Part 2

Here’s a copy of Joe’s presentation (thanks for sharing, Bob Rhubart [@Brhubart Twitter] ) from Tuesday’s Social Media Club CLE meetup at Hyland Software:

View more presentations from Joe Pulizzi

Thanks again Joe, Joe Kalinowski and Dominic Litten for good times, great oldies #happyinCLE