CLEVELAND – A guy named John Muir once said ““In every walk with nature one receives far more than he seeks…the mountains are calling and I must go.”
Laugh if you want, but growing up with summer cabins in Cape Cod and vacationing in the wilderness of the Algonquin, 1000 Islands and Grants Pass, Oregon;
I (unsurprisingly) had a bit more time to graze with the rogue moose (which, according to Wikipedia, has no plural form) of the group than my colleague, friend and fellow university alumni, Alicia Hansen (her recap here >> Poise in Parma: OBA Cleveland June Blogger Meet Up with Lake Erie Moose Society).
But, being the Genteel elk that I am, I bought her off with a glass of riesling to toast our recent collaboration over Mozart, Mothers and Mashable. Gentleman, take note: what better way to a woman’s heart than wine? Nothing, that’s who (other than pitchers of Labatts), says this young Bucc (pun intended a la SYTYCD, UrbanDictionary lingo).
I digress, again. Started dreaming of kayaks and canoes, fishing, tetherball, base-jumping and King of the Raft (on a wooden platform out in the middle of the lake in Combermere, Ontario…I was the smallest and quickest kid out there: which meant King had nothing to do with brute size or strength lol. In fact, the biggest guys were the easiest).
A highlight for me was the opportunity to chat with two ladies from the recent workshop with Joe Pulizzi at Hyland Software, Heidi Cool and Susie Sharp. Naturally, I was fascinated with their deep knowledge of the technical aspects of blogging, content marketing and social media.
All the new phrases being thrown around throughout the night were also pretty jazzy: Dream Host and Blue Host, which Cool finds more valuable than Go Daddy (emphasizing the distinction between domain registering –Go Daddy — and domain hosting through Dream or Blue).
Seems that bloggers continue to define and explore more efficient and effective resources based on the goals they set out to accomplish as individuals and businesses, and the same can be said in content marketing, which we touched upon at the last meetup:
- Who is your audience?
- What do you want them to do? (Calls to action – this is not a passive undertaking)
- What are your goals and objectives (not limited to sales/financial…what is your return-on-objective [ROO]?)
- How do you define and measure success?
Ironically both women recommended a joint called Shaker Launch House in town, which I’ll certainly have a Look At soon.
Which begs the question: what are you Looking At this summer?