Global Reflection: Finding Value from Facebook Insights and Bit.ly

So far the greatest value I’ve gleaned from having a Facebook page and using bit.ly (a link shortening application) across channels has been through the insights both provide in terms of statistics, metrics and demographics. 

Though Facebook is a bit more linear, with mainly X, Y tables and bar graphs, I love how visual bit.ly is, with its pie charts and use of color palettes to represent different metrics.

Here are some of the most revealing stats so far, beginning with Facebook page Insights:

  • Of the 1,023 users who “Like” (formerly “fanned”) the page, 52% are women
  • Of that 52%, 47% comprise women ages 18-34 
  • Of the remaining 38% male population, 92% comprise men ages 18-34
  • The rate of monthly active users has reached 2,660 — an increase of 241% 

My favorite metric? The countries section, where Insights breaks down my sphere of influence with users across the globe.

According to Facebook and bit.ly, I reach users in 69 countries including the United States (pre-Google+) :

Canada, Germany, France, the United Kingdom, Finland, Hong Kong, Columbia, Italy, Mexico, Australia, Spain, Macedonia, Saint Kitts and Nevis, Dominican Republic, Israel, South Korea, the Republic of Korea, Brazil, Malaysia, the Netherlands, Norway, Kyrgyzstan, New Zealand, India, Aruba, the Bahamas, Austria, Switzerland, Japan, Denmark, Czech Republic, Argentina, Saudi Arabia, Turkey, Jordan, Bosnia/Herzegovina, Portugal, Serbia, Paraguay, Peru, the Phillipines, Costa Rica, Ireland, Russia, Indonesia, Egypt, South Africa and Singapore.

Fathered or fatherless (some of us both), we are all connected. Experience precedes belief.

Though most of you may not be over for a beer and bedtime story, or to help move my couch anytime soon, I’m encouraged and humbled by the idea that we’re all here.

Alive.

Able to live in such a way that others are better for having known us, no matter how brief or seemingly trivial.

That’s powerful.  

Fresh-off a whirlwind month of Google+, Spotify, tweetups, the finale of Harry Potter (does an early screening and seeing it twice since the weekend make me a geek? Lol)

and finishing the book Joe Pulizzi gave me at the last Cleveland social media workshop, I’ve mulled around  two lessons.  Though not particularly profound, from the most basic, human element I can only err in potential:

1) Love

The overarching theme of the Harry Potter series and Pulizzi’s Get Content, Get Customers is love. 

To summarize, remember it is not the biggest, fastest, smartest or strongest that wins in the end.

It’s the one with the most heart. 

2) Motive: As John Maxwell (I momentarily had to recover from a schoolboy, star-struck moment when he followed me on Twitter) said in the Journey from Success to Significance, the right motive keeps you from manipulating others. 

Essentially: Power, fame/notoriety and all the glitz or glamour wealth can buy means nothing if you are not led by Love.

If at the end of the day, your heart and mind has no sanctuary, no one else to share in your joy (and grief), what was the point?

For whom, how — why did you get out of bed every morning? If you have nothing left to fight for other than yourself, you’re not really living yet — least of all flourishing.

Some are content to survive. Others will work hard and give their all, and with enough commitment, persistence, faith and a wee-bit of fortune earn the privilege to thrive.  

It is not a right, not a guarantee. Once again, we are not entitled to anything apart from a good attitude, hefty dose of humility, accountability to ourselves (and others)…and hard work.

On a consistent basis.

I’m beginning to see what Tim Ferriss and Guy Kawasaki mean when they say to Give so much that it feels uncomfortable.

I’d add hurts or awkward to those sentiments, too. Pride doesn’t mix well with love or compassion.

And as Forrest said so well in his endearingly glib way:

That’s all I have to say about that.  

  

The Life of a Blogger: TweetUps, Round Tables, MeetUps and Fests (Oh, My…)

CLEVELAND – There’s no other way to describe it than this: Blogging’s pretty slick, dude.

Have you heard of SXSW (aka South by Southwest)? For those of you who haven’t, SXSW is an annual film, interactive conference and music festival held in Austin, TX. And no, I didn’t get to go this year lol. Meh. But I know this guy, who knew this guy… ;-)

I have, however, been to Coachella, BonnarooEric Clapton and Dave Matthews (have a feeling I’ll still be going when my kids/grandkids are…Marching Ant incarnate) since high school and college. Other favorites: Garth Fagan, STOMP, the Cirque shows in Vegas (KÀ, Mystère and Jersey Boys are more recent ones…ultimately I wanna see them all). And yes, as of November 2009, one of GaGa’s “little monsters.” She transcends cultures, genders – pretty much everything (I liken it to sensory overload).

I remember my first music concert (other than classical ones, which I naturally grew up with during the vocal and concert pianist years of training): Relient K in Buffalo, NY. It was then that I first learned what moshing was lol (and ringing ears for the next week). Ah, the days of Sadie Hawkins, Young Life summer camp at Lake Champion or vacations in Cape Cod, the Algonquin and/or 1000 Islands, Ontario. Come to think of it, I was spoiled rotten growing up….we used to frequent DisneyLand and DisneyWorld, too. Never a dull moment when friends and family line the West coast (and global trail)…

What was I talking about? Oh yea, music…film, arts, technology. Ah, the convergence of all. How many of you have been fortunate to grow up immersed in the arts? My wish is that everyone know this life. It’s wicked fun.

So anyhow, I’ve been learning a bit since my debut in the ‘blogosphere.’ Chiefly:

1) The internet has no borders. I’ll say it again: The internet has no borders. It’s unreal. In the past week alone, I have been in touch with bloggers and web developers from Australia, Boston, Canada, Dubai and South Africa. Quora has also quickly become one of my newest vices.

2) Bloggers are some of the most fascinating, supportive and genuine people I’ve interacted with on the virtual level. Everyday I learn and create with an established or new contact, and someone says thank-you, or well-done. So much love to go around. It’s like we’re all connected … (pun intended).

3) The passion and euphoric rush we get out of writing is something that builds an instant rapport/bond, regardless of what we’re blogging about. As Guy Kawasaki recently quipped, “Nobodys are the new Somebody” in social media.

4) The timeless buzz of stortytelling and ‘breaking news’ largely conducted via the Pony Express, newspapers, magazines and other traditional channels throughout the past is very much alive in the social media realm. As Erik Qualmann said in Socialnomics, online word of mouth is the new ‘world of mouth.’ Crazy.

5) The most valuable (and exhilarating) part? Making the virtual to human transition and touch point: where we step from outside our computer screens and desks and meet in person, bridging the gap between our online identities, Twitter handles and personal brands for some well-mannered public face-time. These curious events are apparently called “TweetUps” or “MeetUps.” At the end of the day, this is what it’s all about.

Nice to Tweet You

Speaking of community events, anyone in the Cleveland area interested in joining my group for the 22nd annual Majestic Steel 5k Walk for Hunger Saturday, May 14 is more than welcome. Each year during Mothers’ Day weekend, fundraisers benefit the Hunger Network of Greater Cleveland’s over 100 hunger centers and hot meal sites. The walk through downtown Cleveland includes free breakfast, lunch, and entertainment, and over 2000 participants are expected this year.

The deadline to register is Friday, April 15th. The cost to enroll is $35 and is due by Wednesday, April 27th. Feel free to contact me either directly on here (via the comment section below), or via whichever social network you use most often (Googling me will pull up all my media channels).

Other than that, I look forward to lunch tomorrow out in the Tremont district (Cleveland’s East Side) with a PR and marketing contact I met over the New Year. I’ve never been to the 806 Martini & Wine Bar, so a Yelp review will likely ensue. Stay tuned…

Courtesy of Cleveland.com, the Indians and Digital Sports Network

And finally, those of you interested in the upcoming Ohio Blogging Association’s Round Table at Touch Supperclub in Ohio City are also free to contact me for further details.

Until then, happy blogging!