DogPound Debonairing with Cleveland.com and the Browns

CLEVELAND – Last night it really hit me: this city’s going places. 

Never mind that guys like Joe Pulizzi, the Godfather of the phrase “content marketing” and Paul Roetzer, founder of the original hybrid/inbound marketing agency — continue to redefine and champion the spirit of the community.

Joe Pulizzi content marketing world cleveland

Courtesy of Joe Pulizzi, Content Marketing Institute

Putting Believeland on the map as hometown underdogs, testament to a community that deeply values its roots and shows heart, hunger and humility.

Damn. That was a lot of alliteration.

As opposed to a sniveling, inflated superego who says Akron is his real home. Coming from someone who wasn’t born and bred here (CalifNYorker), even outliers like me know how tactless that is.

For shame, doc.

But back to Cleveland and 2011. Tonight’s tweetup at Cadillac Ranch with Cleveland.com and the Browns marked the beginning of fall, birthdays, and culmination of summer weddings, blogging/media conferences (our very own Content Marketing World) and Boston Inbound Marketing Summit, vacations — and refreshingly little buzz over the F-word.

Over today’s #F8 conference hailing the “new age” of social networking via timelines, open graph and a new class of applications. The constant squawking for power in the social realm’s starting to riff even the savviest of users.

PR 20/20 Todd Sheppard social media Cleveland tweetup chomps mascot

Courtesy of Alana Munro, Cleveland.com

Promising myself I’d resist the urge to be that guy, myself and another member from last month’s Cleveland.com Twitter20 devised a social experiment prior to the event: where the words Facebook and timeline were officially taboo.

It was actually easier than I thought it’d be. Maybe because the novelty of newest, biggest, fastest and better’s older than the Ed Sullivan Show.

But still not as annoying as all the whining and complacency surrounding what people should be used to by now: life goes on.

Tech will always be moving forward. So in the time that it takes to jump on the haterade bandwagon, maybe do us a favor, can it and do something. Take control of your social experience.

Facebook social network users social media

Mildy apparently the new “Mildly”

Who knows, Google+ could announce it bought everyone out tomorrow and that’ll be the end of it. 

At the heart of it, though, dogpound debonairs are not unusual: We just genuinely like people. Get a rush out of making new connections, meeting and commiserating over some pretty badass people, like Gini Dietrich and Chris Brogan.

Still stand on the shoulders of giants.

Because at the end of the day, all the tools, apps and open-graph sharing cannot replace the power of genuine, human experience. In-person. In real-time. Always looking upward and outward.

About working on your business, not in it as Gini says.

Other than scoring a free pair of tickets to the Browns/Titans October 2nd (props to all the winners, you get a star next to your name below) —

That’s something to really get pumped about.

Browns Tweetup Cleveland social media Cleveland.com Byron Fernandez

Courtesy of Cleveland.com

Chomps Cleveland Browns mascot tweetup Cadillac Ranch

Chomps riding the Bull

Dawgs in Attendance:

Alana Munro @dawgpndgirl

*Me @byron_fernandez

Jennifer Spiker @SportStoleMyMan

Jessica Donlon @jessicadonlon

Julie Provins @julieprovins

*Kasey Crabtree @kaseycrabtree

*Laurel Miltner @laurelmackenzie

Lukas Treu @ltreu

*Paul Roetzer @paulroetzer

Stephen Garvin @CleveNole

Todd Sheppard @taawd

Tracy DiMarino @tracydimarino

RELATED LINKS

Julien Smith >> Information is Not the Problem

Gini Dietrich >> Four Ways to Unplug and Focus

How to Lose Credibility in Less than 10 Seconds: Netiquette 101 

Contact Byron

CLE Pride: TopRank features We Choose to Be Here; ESPN on Inside the Indians’ Strong Start

Thanks again to paper.li and Top Rank Marketing for featuring my recap of the Ohio Blogging Association meetup the other night:

TopRankMarketing.com
toprank The TopRankMarketing.com Daily ▸ today’s top stories via @byron_fernandez @rochelleveturis and @businesswire ▸http://paper.li/toprank/2011/04/20
Hope you’re enjoying the blue skies and sun out in Cleveland today! I gotta get to a ballgame soon…

Cleveland Progressive Field Indians Tribe

RELATED POST

DogPound Courage: We Choose to Be Here

CLEVELAND – Courage and passion. These words lingered as I left Touch Supper club last night, the back room still abuzz with laughter and exchanges over topics from Go Daddy, WordPress and self-hosting to diet and training regimens for the Boston marathon.

As my right arm still smarts from a rendezvous with the frying pan/bacon grease this morning (I lost –serves me right for being half-awake, on the phone and trying to make breakfast simultaneously…), here are a few insights I gained during the Ohio Blogging Association meetup last night:

Cleveland Ohio City blogging bloggers Byron Fernandez

Photos courtesy of Alicia Hansen and the Ohio Blogging Association

>>It takes courage to tell your story, courage to be accountable for who you are and who you want to be. In the words of George Eliot, It is never too late to be what you might have been.

>>Didn’t mind being the baby of the group. Some bloggers were celebrating one or two-year anniversaries (kudos!), others were seasoned veterans on the Cleveland scene. Whether bloggers of dieting or fitness, yoga, food and wine, running, tech, lifestyle, sustainability or PR and marketing, it was clear we all had one thing in common: a love for this city.

>>The food and hospitality was great (Yelp review here: Touch Supper Club). We were actually in the same back room another group and I had over New Year’s Eve –great for private parties and events.

>>Something Jen, the author of Why Cleveland? shared really hit home for me: We choose to be here. She, too, is not originally from Believeland (having moved back twice throughout education, personal and career travels), and mentioned one of the main reasons for beginning her blog was because she was so tired of hearing the inane “Why are you here” and “Why would you come back?” jabs from people who’ve been born and bred here.

The same ones that complain when Forbes or Newsweek list Cleveland as the most Miserable City in the country…when they were likely the ones said media interviewed! (Touché, Jen!). Dually refreshing and amusing, it also gave me added resolve for creative, snarky responses when people find out I’m from California and New York…

>>WordPress is favored over blogger/blogspot, both from blogger and reader ends (during a conversation with Maria from Germany, I shared how I’m a visual nerd, and liked that WP seems more fluid, customizable in shape and form).

>>We all shared concerns, challenges with making the transition to self-hosted domains. “Monetizing” and other pros/cons of ads, negotiating financial, post schedules, etc. with the creative, artistic freedoms inherent in the process of blogging for fun. As I am only a few months out of the gate, I’m still enjoying the wide-eyed role of learning and absorbing all I can as I connect and meet those in the professional and personal community. As Alicia mentioned, the opportunities for collaboration in our local communities and the blogging ecosystem at large are endless.

Regardless of background or age, everyone present mentioned they just needed an outlet, a way to write and share their story. Pretty neat.

As Thoreau says: How vain it is to sit down to write when you have not stood up to live. 

Touch supper club ohio city cleveland blogging bloggers

Courtesy of Alicia Hansen and the Ohio Blogging Association

Thanks again to Alicia Hansen, a fellow alumni of Baldwin-Wallace, for hosting the event!

Guest list: