PulseBeat and Personal Blog Update

I miss you guys. 

As chief content officer over at our agency, Structure Marketing; I’ve been patrolling waters over at the new gig now.

Our rebrand/launch is going swimmingly, and at some point I know I’ll be around a bit more.

marine biology nat geo national geographic great white shark ocean

Ruh-Roh

Lots brewin’ though – plans for some pretty nasty ass guest posts on here and our agency’s blog underway, from Australia to Toronto, Chicago, SanFran and back again.

Global community doesn’t change, just the sites or blogs we’re on (sometimes).

Speaking of, if you are interested in guest posts either on here or our agency site, DM me on Twitter or reach me via the Contact section included here.

Here’s a few of the things we’ve been up to since the New Year:

PulseBeat: Week in Review >> The Cowardly Lion, Don Draper on Facebook Timeline, SpinSucks community and Writer’s Block round up this week’s industry buzz

7 Call to Action Marketing Tips for Inbound Marketers Our founder and CEO, Keith Gutierrez shares a bit of SEO wizardry for HubSpotters and inbound marketing lead-nurturing campaigns

Real-Time Marketing and Why SOPA Failed: Liberate, Don’t Limit Us Our reflection on MLK Day, SOPA’s demise — and visit with the King of Pop

Social Media Marketing Paradox: Why We’d Rather Search than Say No Through the Hourglass: My Thoughts on Better Time-Management

New Beginnings: Season’s Greetings from PR Land

CLEVELAND –

Um, for some reason it feels like ages since I’ve blogged.

I got lost somewhere between the U and C of cornucopia this year, and haven’t yet fully recovered. But before the thrust of new beginnings shifts into snowball gear with Christmas and the holiday season, I figured I should get back to writing.

Essentially since hitting the ripe-old age of 26 in September, it’s been a whirlwind of cataclysmic proportions, both personally and professionally. And for that, I know those of us going through them are especially grateful. 

Few upcoming items on the docket:

  • The next Cleveland HubSpot User Group (HUG) meetup celebrating Kuno Creative and the launch of Paul Roetzer’s book will be taking place at PR 20/20’s headquarters Monday, December 19th. Tickets are limited, so RSVP if you have not done so already. For further details, refer to the link above.
  • Paul Roetzer’s highly anticipated new book, The Marketing Agency BluePrint, and subsequent Marketing Agency Academy: BluePrint Series is also underway this month. For more information regarding pre-order and book details, contact Paul directly or follow him on Twitter.
  • Joe Pulizzi’s new book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand is also available on amazon.com

This month’s HUG will cover the new Enterprise Training program/software, and progress made thus far with superstar case study Kuno Creative, who has been tearing it up in content and inbound lately.

According to Patrick Shea, the go-to-guy and lead liaison between HubSpot clientele and partner firms, Kuno Creative’s staggering results include a 500% spike in website traffic, more than 650 subscribers in 90 days and garnering 7,000 leads from social media campaigns.

Note that this event is not limited to HubSpot valued-added resellers (VARs); it’s open to all business folks in the NEO area interested in learning more about how rapidly the PR and marketing services industry is evolving, on a national and global scale. 

In other news, I’m honored and humbled to announce I accepted my first career offer, with another upstart HubSpot partner, Structure Marketing in November. I have been working with the president and chief operations officer since October, and am excited about the building process and potential ahead.

I also published a guest post in recent weeks with Gini Dietrich and Lisa Gerber over at SpinSucks, which garnered PR Readers Choice blog of the year in 2010.

Tectonic shifts occurring in the industry, and as always it’s awe-inspiring (and a bit daunting – especially for new kids on the block).

Just keep swimming… 

Just keep swimming Dory Finding Nemo Walt Disney

“Around here, however, we don’t look backward for very long. We keep moving forward, opening new doors and doing new things, because we’re curious. And curiosity keeps leading us down new paths”

Any-who, back to the new job. As the work progresses from PR, and blends traditional with new roles and responsibilities across content and clients;

I will be specializing in all editorial, PR and social media functions as chief content officer (CCO). Which is basically the new name inbound and content marketing has bestowed upon lowly, persnickety editor-in-chiefs…)

Re-branding, rebuilding and the growing trend of virtual/work from home certainly has its challenges, and is not for everyone. But I’m excited to be part of continuing to drive change and growth within the marketing and digital services industry.

Other than that, I’m happy to spend some time enjoying the music, sounds and sights of the holiday season (thanks, Spotify and turntable.fm…) and reconnecting with old friends/family.  

I don’t know about you, but the goodwill, regeneration and peace reverberating around the world makes this one of my favorite times of year. 

Final tangent: thanks to my room mate for introducing me to this guy. I miss, and need to reunite with, this part of my past

Wishing you and your family, friends and colleagues all the love, peace and joy you can handle this year.

To new beginnings…

RELATED LINKS

SpinSucks/Arment Dietrich Inc guest post – Wile E. Coyote in Social SpaceTime 

Matt Ridings and Amber Naslund Launching Social Business Venture

Paul Roetzer – The Marketing Agency BluePrint

Social Media Is Not the Answer to Everything

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I am so tired of hearing about social media.

Chanting social media over and over again does not generate qualified leads, nor convert prospects into customers any more than the incantation jobs, jobs of the current Administration puts people back to work.

Those that don’t quite see the bigger picture remind me of the valiant but somehow vapid Occupy Wallers out there: yes, we know you’re sitting around waiting for change

And?

I’m back in high school, in AP Language or Lit and the million-dollar question hasn’t changed: So what? What does said passage, story mean? What’s the takeaway? What now?

school for the gifted Gary Larson comic cartoon the Far Side

Without vision, purpose and a clear understanding of what you want and the sacrifices you will have to make to get there, how can you come up with viable solutions that motivate others to take action? 

Social media, for the umpteenth time, is only a tool. A means to achieving an end. Those with a hybrid, integrated approach view SM as a single piece of the marketing mix.

Social media and great content are only the beginning. How will you share? Who will you share it with? Why? When? Yada yada.

Though I have quite a few, this is one of my favorite passages from Paul Roetzer’s release of chapter 2 from his upcoming Wiley book, The Marketing Agency Blueprint:

Content should be crafted for visitors, but optimized for search engines. 

Rand Fishkin, main man of SEO, recently shared this. And as always, it is nasty. And timely.