Blogging and the Blue Ridge Mountains

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Leaving for a 5-day Vaca in the Blue Ridge Mountains tonight (cursmudgeoned wedding season again).
I’ll be documenting scenery from the trip on here and Instagram
(hooray for Wi-Fi at the Kirkley), but not so much people, b/c that’s weird and I don’t pretend to be a photographer.

And yeah — WordPress for iOS5 is pretty slick. Still a bit to play with, but I can see how cats are getting into mobile.

Till later, somewhere between now and Virginia…

“In every walk with Nature, one receives far more than he seeks. The Mountains are Calling, and I must Go”
~John Muir

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PRNewsWire Announces 2012 EARNIES award Nominees

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Okay, it’s hardly worthy of the SuperBowl or GRAMMYS hype. 

But in the humble, quiet and kick-ass world of social media online communities, PRNewswire recently announced finalists in multiple categories for its inaugural EARNIES awards via Agility@work on Twitter, LinkedIn and Facebook.

It’s an honor to share with you I was selected as one of 3 Finalists for the We Can’t Believe that Worked! category. The other two entries are also showcased in the voting polls, and you can Choose Me over them by clicking on the link below:

Byron Fernandez, PR/marketing campaign during job search

Voting will be open to the public until Valentines Day this year, so spread the Love — and Thanks Again for your continued loyalty, encouragement and support through the years. As I’ve said before, I’ve been truly blessed to have incredible support from the Best in the Business: friends, family, colleagues — and fans.

Let’s show St. Jude Hospital, Michigan m3 and them big brands who “the Man” REALLY is on and offline, and what we can do with the power of our collective individual networks and communities!

PR public relations Earned media PRNewswire Fame Agilityatwork

"There is nothing like Earned Media" - Tyler Orchard

Results for the EARNIES will be published Thursday, February 16th. For live updates and activity, you can also follow @AgilityAtWork on Twitter to join the conversation – and put agile engagement to work for you, too.

Special thanks to the following individuals for moderating this community:

Sarah Skerik, VP of social media at PRNewswire

Amanda Hicken, Senior editor at PRNewswire

David Armano, Executive VP at EdelmanDigital

RELATED LINKS

PR Newswire: Vote for Your Favorite EARNIES Finalists

The Evolution of PR Webinar with PRNewswire (and other Halloween Oo de Lally) 

Flight of the Inbound Marketing Agency: Rimsky-Korsakov, Rachmaninoff and Paul Roetzer Lend New Meaning to the Word Buzz

Inbound Marketing Lessons from SuperBowl Advertisers

Gunther Sonnenfeld on Gladwell, GaGa and Organic Communities

As I continue down the rabbit hole that is Google+, it’s been exhilarating to connect with some of the thinkers, writers, bloggers and storytellers in my social networks, mainly Twitter and Facebook, but also from Quora, LinkedIn and Klout.

One of my favorite bloggers is Gunther Sonnenfeld (@goonth), the author of ThinkState and (any surprise here?) also a native of Southern California.

Though I’ve yet to break through the soundwaves of his 4k strong Twitter following, he added me back on Google+ circles. Geeked :)

We’re all like this. Who inspires you (other than yourself)? Who invigorates, challenges and amps you up for the day, week, month? The lovebuzz and insights we get from this is nothing short of a ripple that flows outward. At quantum levels, as Zian Silverwolf likes to put it.

So cool.   

Among many things, Gunther mentions observations on the direction of community and social interactions, in life and online. Storytelling, Gladwell, passion, organic references…and of course, GaGa.

Obviously this was my favorite part:

The Lady Gaga Misnomer (the truth about “superfandom”).

” Speaking of meaningful action… At breakfast this morning, a friend and colleague of mine shared a great story about the phenomenon that is Lady Gaga. He had been talking with her manager at a dinner party, who said that amid the 32 million plus fans she has acquired in her young career, only 60 – that’s right, SIX-ZERO – are her real fans, her “superfans”, who make or break her career and its respective paths. They essentially do all the talking, all the doing and all the marketing for her. This might not be entirely surprising when we think about how careers, especially in music, are so easily made and destroyed. But perhaps there is something far more kinetic in this equation, which is the idea that influence is borne from an intention so strong, a passion so alive, that what springs from it cannot be stopped. It can’t be confined to words. More importantly, it defines the path of the ordained. Lady Gaga is just a woman who had an imagination and a heart bigger than her own self — she played the role of a superstar, an inspirational icon, even when she was only performing for audiences of 30. Imagine what would happen if we were all influenced in the same way… If we all conveyed the emotion she does through her work (whether you like it or not…) and through those she so profoundly influences. “

Basically, it’s pretty simple for the Gags and those who “get it” »

” Being provocative is not just about getting peoples’ attention.

It’s about saying something that affects people in a real way — and a positive way… “

RELATED LINKS

Gunther Sonnenfeld >> The Future Now of Influence

Necessary GaGa Masterclass Comes to American Idol

The Convergence of Art and Technology: Google goes GaGa