PRNewsWire Announces 2012 EARNIES award Nominees

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Okay, it’s hardly worthy of the SuperBowl or GRAMMYS hype. 

But in the humble, quiet and kick-ass world of social media online communities, PRNewswire recently announced finalists in multiple categories for its inaugural EARNIES awards via Agility@work on Twitter, LinkedIn and Facebook.

It’s an honor to share with you I was selected as one of 3 Finalists for the We Can’t Believe that Worked! category. The other two entries are also showcased in the voting polls, and you can Choose Me over them by clicking on the link below:

Byron Fernandez, PR/marketing campaign during job search

Voting will be open to the public until Valentines Day this year, so spread the Love — and Thanks Again for your continued loyalty, encouragement and support through the years. As I’ve said before, I’ve been truly blessed to have incredible support from the Best in the Business: friends, family, colleagues — and fans.

Let’s show St. Jude Hospital, Michigan m3 and them big brands who “the Man” REALLY is on and offline, and what we can do with the power of our collective individual networks and communities!

PR public relations Earned media PRNewswire Fame Agilityatwork

"There is nothing like Earned Media" - Tyler Orchard

Results for the EARNIES will be published Thursday, February 16th. For live updates and activity, you can also follow @AgilityAtWork on Twitter to join the conversation – and put agile engagement to work for you, too.

Special thanks to the following individuals for moderating this community:

Sarah Skerik, VP of social media at PRNewswire

Amanda Hicken, Senior editor at PRNewswire

David Armano, Executive VP at EdelmanDigital

RELATED LINKS

PR Newswire: Vote for Your Favorite EARNIES Finalists

The Evolution of PR Webinar with PRNewswire (and other Halloween Oo de Lally) 

Flight of the Inbound Marketing Agency: Rimsky-Korsakov, Rachmaninoff and Paul Roetzer Lend New Meaning to the Word Buzz

Inbound Marketing Lessons from SuperBowl Advertisers

PulseBeat and Personal Blog Update

I miss you guys. 

As chief content officer over at our agency, Structure Marketing; I’ve been patrolling waters over at the new gig now.

Our rebrand/launch is going swimmingly, and at some point I know I’ll be around a bit more.

marine biology nat geo national geographic great white shark ocean

Ruh-Roh

Lots brewin’ though – plans for some pretty nasty ass guest posts on here and our agency’s blog underway, from Australia to Toronto, Chicago, SanFran and back again.

Global community doesn’t change, just the sites or blogs we’re on (sometimes).

Speaking of, if you are interested in guest posts either on here or our agency site, DM me on Twitter or reach me via the Contact section included here.

Here’s a few of the things we’ve been up to since the New Year:

PulseBeat: Week in Review >> The Cowardly Lion, Don Draper on Facebook Timeline, SpinSucks community and Writer’s Block round up this week’s industry buzz

7 Call to Action Marketing Tips for Inbound Marketers Our founder and CEO, Keith Gutierrez shares a bit of SEO wizardry for HubSpotters and inbound marketing lead-nurturing campaigns

Real-Time Marketing and Why SOPA Failed: Liberate, Don’t Limit Us Our reflection on MLK Day, SOPA’s demise — and visit with the King of Pop

Social Media Marketing Paradox: Why We’d Rather Search than Say No Through the Hourglass: My Thoughts on Better Time-Management

Holiday Cheers with HubSpot Enterprise: BluePrint is the New Black

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CLEVELAND –

2012 is here, and we’re ready. 

Cleveland cleHUG HubSpot enterprise Paul Roetzer Byron Fernandez Holiday social

Cleveland Holiday HUG

From mulled wine (Nordic Glögg – my Swedish/Irish sister would be proud), shrimp cocktail and local pizza to my mom’s famous Austrian jam cookies; the

Cleveland HubSpot User Group (HUG) kicked off the holidays with HubSpot Enterprise and members from local inbound marketing, digital, and creative firms.

Hosted by PR 20/20, HubSpot’s first VAR firm, HUG members had the opportunity to hear from Chris O’Donnell, HubSpot Product Manager for the contacts (MOFU/leads) team, and former Head of Product Development at Performable.

For the first time in Northeast Ohio, three certified HubSpot VARs were present, and it was good to see new and old faces.

Though chatter ranged from weddings, books and techgeek toys, to expecting parents and launching new ventures, key business takeaways from the event included:

  1. 2012 will be a year of results: Firms will continue to be driven by data and disruptive technologies, that will shift the focus from outputs to outcomes. Efficiency and productivity rule: Performance indicators demand that specialists remain well-versed in a host of converging media industries.
  2. Sales and Digital will continue to converge as lower overhead costs, higher performance metrics and limitless economies of scale for startups will transform the landscape. Silos are so 2000 and late. PR, marketing and traditional advertising, branding and communications firms will collaborate with creative, technology and digital in profound ways. Mergers and acquisitions will fuel the rise of complementary, full-service agencies that benefit from diverse and dynamic revenue streams.
  3. Immersion and integration will no longer be an option — across partners, clients/customers and channels. Technology software, platforms and tools drive the market, and those that provide integrated solutions across PR, social, seo, content, web and brand will be best positioned to thrive. A/B testing and mobile (especially games and apps) will lead emerging, “intuitive” services.

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Particularly fascinating to me, of course, was our discussion regarding HubSpot Enterprise and its implications for social and seo intelligence.

One of the highlights of the night was when O’Donnell mentioned testing messages. He elaborated on the effect of trying different offers that meet people at a precise touchpoint along the buying cycle : fear-based, description-based and promise based. 

So many of us get mired in strategy and tactics: We focus on products, pretty websites or image placement – get lost in a rabbit hole of bells and whistles, rather than simply implementing and continually testing what our readers, subscribers and qualified leads are looking for.  

Which is why guys like Chris, Google and HubSpot are around to jar our memory: it’s in the data. Enterprise seems to be taking notes from Facebook, especially in the context of a “frictionless” user-experience: Intelligence driven by consumer behavior.

Bernays would be pleased: psychology and philosophy’s here to stay. Beyond what we say, to how we say it. Understanding not just what we do, but what we don’t do.

Reflecting consciousness.  

Pretty cool. Emotional and practical intelligence are vital differentiators because they are genuine and human, and impart identity to personal and organizational brands.

Accurately predicting consumer behavior in 2012 will depend on professionals willing and able to adapt, take calculated risks and truly reflect the minds of their audiences, across channels.

If performing is the new doing, then being is the new thinking.

*Special thanks to Dia Dalsky for hosting, Chris O’Donnell and Chris Knipper, Founder & President at Kuno Creative for sharing success stories thus far with HubSpot Enterprise. And to end where much of this began, congratulations to Paul Roetzer on his new book, The Marketing Agency BluePrint. We’re proud of you.

RELATED LINKS

Chris O’Donnell – Resonant Emotional Messaging

Jessica Donlon – Quick Response: How Strategic Execution Makes QR Effective

NYT read via Rand Fishkin – Online Retailers Home in on a New Demographic: The Drunken Consumer 

Interested in learning more about inbound marketing and HubSpot VARs? Contact me directly at 1-800-348-9654 x 205