New Beginnings: Season’s Greetings from PR Land

CLEVELAND –

Um, for some reason it feels like ages since I’ve blogged.

I got lost somewhere between the U and C of cornucopia this year, and haven’t yet fully recovered. But before the thrust of new beginnings shifts into snowball gear with Christmas and the holiday season, I figured I should get back to writing.

Essentially since hitting the ripe-old age of 26 in September, it’s been a whirlwind of cataclysmic proportions, both personally and professionally. And for that, I know those of us going through them are especially grateful. 

Few upcoming items on the docket:

  • The next Cleveland HubSpot User Group (HUG) meetup celebrating Kuno Creative and the launch of Paul Roetzer’s book will be taking place at PR 20/20’s headquarters Monday, December 19th. Tickets are limited, so RSVP if you have not done so already. For further details, refer to the link above.
  • Paul Roetzer’s highly anticipated new book, The Marketing Agency BluePrint, and subsequent Marketing Agency Academy: BluePrint Series is also underway this month. For more information regarding pre-order and book details, contact Paul directly or follow him on Twitter.
  • Joe Pulizzi’s new book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand is also available on amazon.com

This month’s HUG will cover the new Enterprise Training program/software, and progress made thus far with superstar case study Kuno Creative, who has been tearing it up in content and inbound lately.

According to Patrick Shea, the go-to-guy and lead liaison between HubSpot clientele and partner firms, Kuno Creative’s staggering results include a 500% spike in website traffic, more than 650 subscribers in 90 days and garnering 7,000 leads from social media campaigns.

Note that this event is not limited to HubSpot valued-added resellers (VARs); it’s open to all business folks in the NEO area interested in learning more about how rapidly the PR and marketing services industry is evolving, on a national and global scale. 

In other news, I’m honored and humbled to announce I accepted my first career offer, with another upstart HubSpot partner, Structure Marketing in November. I have been working with the president and chief operations officer since October, and am excited about the building process and potential ahead.

I also published a guest post in recent weeks with Gini Dietrich and Lisa Gerber over at SpinSucks, which garnered PR Readers Choice blog of the year in 2010.

Tectonic shifts occurring in the industry, and as always it’s awe-inspiring (and a bit daunting – especially for new kids on the block).

Just keep swimming… 

Just keep swimming Dory Finding Nemo Walt Disney

“Around here, however, we don’t look backward for very long. We keep moving forward, opening new doors and doing new things, because we’re curious. And curiosity keeps leading us down new paths”

Any-who, back to the new job. As the work progresses from PR, and blends traditional with new roles and responsibilities across content and clients;

I will be specializing in all editorial, PR and social media functions as chief content officer (CCO). Which is basically the new name inbound and content marketing has bestowed upon lowly, persnickety editor-in-chiefs…)

Re-branding, rebuilding and the growing trend of virtual/work from home certainly has its challenges, and is not for everyone. But I’m excited to be part of continuing to drive change and growth within the marketing and digital services industry.

Other than that, I’m happy to spend some time enjoying the music, sounds and sights of the holiday season (thanks, Spotify and turntable.fm…) and reconnecting with old friends/family.  

I don’t know about you, but the goodwill, regeneration and peace reverberating around the world makes this one of my favorite times of year. 

Final tangent: thanks to my room mate for introducing me to this guy. I miss, and need to reunite with, this part of my past

Wishing you and your family, friends and colleagues all the love, peace and joy you can handle this year.

To new beginnings…

RELATED LINKS

SpinSucks/Arment Dietrich Inc guest post – Wile E. Coyote in Social SpaceTime 

Matt Ridings and Amber Naslund Launching Social Business Venture

Paul Roetzer – The Marketing Agency BluePrint

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