Joe Fernandez, this Fernandez don’t care.
Heeding the advice of concerned family and friends, I finally took up Paul Roetzer’s aforementioned challenge, the Unplugged Experiment.
For a little over a week, I took a hiatus from the internet. Went home out West, traveled a bit. Reflected on the clear distinction between career obsession and motivation, and the recent burnout because I had lost perspective on maintaining work/life balance.
Admittedly, I cheated here and there. (Checked in once in a while via mobile…)
But I learned some valuable lessons, thanks to said vacation and continued webinars/courses with HubSpot’s Inbound Marketing University:
- Oversharing: No one expects nor wants to hear from you 20x a day. Even with the best of intentions, blowing up people’s feeds eventually grinds their gears enough to solicit a swift, quiet unfollow, unfriend (and now uncircle). Make it count.
- Impatience: Sense of urgency is one thing, desperation another. As my 26th year approaches, I’m beginning to realize life in the fast lane starts to catch up with you (pun intended?). Sometimes a screeching halt to pause and really think about the who, what, when, why, where and how of things imparts new insights, but you have to be looking for it.
- Listening: PR folk are notorious for the gift of gab. We’re just that fun and cute, right?! But sometimes it’s not cute anymore, and as I’ve read time and time again: No one likes the guy at the cocktail party that simply can’t resist babbling on about how awesome he is.
Similar to liking and +1ing your own posts (because apparently we weren’t aware you think highly of what you’re sharing), or begging for RTs (great thread David Meerman Scott recently began on G+).
From an inbound perspective, how do these practices compel people to act on your content, brand? I’ve actually noticed those that Like or +1 their own stuff garner little to no engagement. Sandbox not big (albeit, unassuming) enough…
As Joe Pulizzi puts it, creating and sharing awesome stuff should speak for itself. I might actually have an aneurysm if I start seeing incessant RTing of people’s own tweets next.
The greatest lesson I learned over the past few weeks? How fun it is to disappear for a while. The value and perspective gained from observing and listening, offline and online.
Of course, with every gain there’s a loss, which, though frustrating, I mostly found liberating (and now amusing):
My Klout score plummeted from 57 to 49, blog score from a 92 to 91 (reminders that I should probably post now have been noted and sent to HR somewhere between Vegas and San Fran reprieve).
Whoop-de-do. Freedom, getting out and actually living (feeling the salt and breeze of the Bay on my face for the first time in years) for once was worth every single, solitary punitive demerit.
Speaking of, all the fuss over Klout scores has gotten cumbersome and in extreme cases, pretty alarming. Dabney Porte recently told me women were coming to her, distraught over whether or not to link their Foursquare accounts to KLOUT — but were doing so anyway out of fear their scores would suffer. I was appalled…and kind of disgusted.
Seriously? I’m not active on nor a proponent of location-based apps, but at some point reason needs to take precedent over popularity and ego-mongering.
Final lesson from the last few weeks:
I didn’t pass my first attempt at the final exam for IMU, which requires a 75% passing grade. (Close, but no cigar). I also have never been one to just get by on the minimum. Learning you can earn certification with honors only invigorated the challenge for me.
After all, in this realm close is not enough.
Nellie Akalp via Dan Holowack >> Work Life Balance: How to be an Entrepreneur and Stay Sane
HubSpot >> 5 Marketing Metrics Not to Obsess Over
Joe Pulizzi >> Content Marketing World: Why Cleveland?